Customer Reviews

Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses

5 star:		(8)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

This is 21st Century marketing; a must read for all small business owners who are battling the Big Boys - that's all of us. Steve O'Leary and Kim Sheehan walk you through the process of identifying your customers, and establishing, growing and supporting your virtual customer community.

For store owners who are tired of paying for coupons that just discount your price to your regular customers, who are sick of the high cost and low results of radio, television and newspapers, and who want to understand and implement a marketing concept that will yield tangible results, this is where you start.

There are tons of great ideas for any sized business in this book. If you use just one idea, it will be well worth the price. I would highly recommend this book to anyone who wants to grow their business.

This book takes you step by step through the stages of building, implementing and measuring the results of a marketing plan that leverages the strengths that a small business has. It is full of real world advice to overcome the resources that large companies have and get the customers in YOUR door. This book does an excellent job of describing where the future of marketing for a small business is going. Read it and get ahead of everyone else!

Written from a "How to" standpoint. Very easy to read. A good book to leverage the strengths of your small business. I found great insight into customer service, customer retention, "building buzz in the market place", and branding. Very good from a retail sales standpoint. I recommend for small business owners.

A must-have guidebook for retail-based businesses! O'Leary and Sheehan will teach you how to find out who your customers are, then teach you how to not only keep them as satisfied customers, but turn them into "evangelists" for your brand/business -- and they do it in an easy-to-understand, entertaining manner. A great read!

What do you get when you combine an experienced retail advertising expert and a journalism professor? One of the best "how to"s on successful business building ideas for retail businesses of all sizes. They have written a comprehensive guide, filled with a virtual plethora of proven marketing programs and ideas for retailers. This is a book that a successful retailer will keep on hand, and refer back to on a regular basis - if they want to succeed!

A thorough handbook on how to build buzz for small businesses. This book helps make the case for how a small business can and should be competitive in the marketplace. It doesn't sugar coat the realities and gives very effective advice and direction to small business owners. Also think it would be a very helpful read to anyone thinking about opening a small business or franchise to get the ideas swirling on how to make the biggest bang for your buck!

I have been looking for years to gain a competitive advantage. This book brings an insightful and easy process for developing productive ideas for any small business. I cannot recommend this book enough. The authors' experience in the real marketplace will give your business an edge on the competition.

The book provides an easy to understand yet comprehensive view of building buzz in the marketplace. Most importantly the book is built on years of experience and measuring out success. Any small business owner looking to make smart marketing moves would be remiss in not checking out this book and using it as a "how to" guide. Great, easy read.

If you own or run a small business you must read this book! In today's economy, you need all the help you can get to beat the Big Boys. This book simply couldn't be more timely! You will definitely come away with smart and strategic insights for growing your business from someone who has been there and done it.