In today's cutthroat economic environment, professionals of every description must discover the secrets of elevating themselves above the competition. Building buzz through free media is the most efficient and effective way to attract prospects, gain client loyalty, and develop an aura of prestige.
Marisa D'Vari, one of the nation's leading expert strategists on media promotion, offers fresh "insider secrets" on how to establish credibility via media interviews. Filled with tips, checklists, summaries, and colorful "success story" anecdotes, Building Buzz shows you how to quickly achieve a certain "celebrity status" that will attract clients like a magnet. Even better, you will learn how to turn these interviews into a powerful credibility machine that works 24 hours a day, 7 days a week. Expand your client list, enhance your credibility, and explode your profits with this dynamic, essential resource.
"Let's make wine fun & approachable!" says Marisa D'Vari, luxury travel and fine wine writer, now the proud recipient of the 2011 Fine & Rare Wine Specialist Program bursary (a joint effort by the Austrian Wine Academy, continental Europe's largest wine-school, and Hotel Residenz Palais Coburg), and the 2010 AXA Millésimes Scholarship. Both are directly affiliated with her studies for the Master of Wine program.
D'Vari is also a judge for the International Wine and Spirits Competition., among others,
D'Vari writes about wine for several publications, including London's FT, Robb Report, Quarterly Review of Wine, the San Francisco Chronicle, Food Arts, South China Morning Post, Sante, and many more in addition to being Wine & Spirits Editor for Taste Cincinnati magazine. She is the publisher of AWineStory.com in addition to syndicating her weekly column to a variety of newspapers, magazines, newsletters, and blogs.
D'Vari travels constantly, usually dragging along an enormous wine atlas (Jancis Robinson, anyone?) In a recent period she was invited to taste wine at Bordeaux's En Primeur, (one of three American women), judge wine for the International Wine and Spirits Competition in London, review Burgundy's 2011 vintage, toured top Champagne houses with a handful of other educators, and visit dozens of producers in Hungary, Spain, France, and Napa...
... and she also battled baboons during a visit to S. Africa's wine regions (well, at least was astonished to see them, instead of birds, attacking juicy ripe grapes).
A wine educator, D'Vari holds three of the most important and rarest international wine designations including the Diploma of Wine and Spirits from the Wine and Spirits Educational Trust, one of 323 individuals (as of January 2011) to earn the Certified Wine Educator designation from the Society of Wine Educators, and the 'Certified Sommelier' designation from the Court of Master Sommeliers in addition to numerous other designations from the American Sommelier Association and the Sommelier Society of America. She is the first American to be invited to join the UK's prestigious Association of Wine Educators.
In March of 2011, D'Vari was awarded the Level 5 Honors diploma from WSET for completing a year long research project focusing on the topic of marketing wine to millennials. Fewer than 67 people hold this designation worldwide.
In Boston D'Vari had produced and hosted the television show A Taste of Luxury (1995 - 2003) in which she interviewed the late Robert Mondavi and Julia Child, Daniel Boulud, Adam Tihany, Charlie Palmer, Todd English, and similar guests from 1995 to the present.
A So Cal gal (and UCLA grad) D'Vari had been an executive at many Hollywood studios, working with screenwriters to develop stories. "People love stories," D'Vari says. "As a wine educator, I use very entertaining and dramatic stories about wine to help them learn." Her two books on storytelling are published and available at bookstores and Amazon.
While in Boston, D'Vari taught a diploma level course at the Cambridge School of Culinary Arts, served on the board of the Roger Saunders School of Hotel Management, and taught classes at Harvard and Emerson college while also teaching presentation skills to corporations such as Gillette and speaking on the subject of publicity, the subject of Building Buzz: How To Reach And Impress Your Target Audience one of her five books.
She is a member of the Society of Wine Educators, International Association of Culinary Professionals, American Sommelier Association, a Fellow at the James Beard organization, a long standing member of the American Society for Journalists & Authors, National Speakers Association, and Member of the Magazine Publishers of America. Recently she has been awarded a fellowship from Far Niente winery in conjunction with the Symposium for Professional Wine Writers that takes place at the Meadowood resort in the Napa Valley each year, and is in part sponsored by the Napa Valley Vintners Association.
This review is from: Building Buzz: How to Reach and Impress Your Target Audience (Paperback)
This is a wonderful book that shows you how to break into the media industry and limelight tactfully, thoughtfully, and proactively. Marisa's book teaches and inspires to no end, offering great guidance in developing your news hooks, coaching you on pitches, and showing you how to create and maintain relationships as your career builds momentum. It also enables you to create your own career without pandering to its readers, letting you choose your own path after Marisa has set out all the options. This is the kind of advice people pay big bucks to get, and as a writer trying to break in, has given me the confidence to go forward with no hesitation at all.
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This review is from: Building Buzz: How to Reach and Impress Your Target Audience (Paperback)
This is not Marisa's first book -- and like all the others, it is very practical and helpful
Marisa D'vari is the Baroness of Buzz! Here, in one compact volume are all the media tricks it has taken the rest of us a lifetime to learn. Smart, savvy and well organized, this book will tell you in a few hours the information you'd pay a fortune to get from a PR expert."
Tina B. Tessina, PhD, (www.tinatessina.com)Speaker, Psychotherapist and Author of "It Ends With You: Grow Up and Out of Dysfunction" and 10 other books.
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This review is from: Building Buzz: How to Reach and Impress Your Target Audience (Paperback)
Chock-full of tips for staying on target and on message in promoting yourself. Whether you want to use TV, radio, print, networking or the internet to build buzz, Marisa gives you the inside scoop on how to make it happen, complete with real-life success stories from multiple contributors. In short, a pragmatic portfolio of publicity tips and activities that work!
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First Sentence:
Getting your name in media is the best way to attract your target market. Read the first pageKey Phrases - Statistically Improbable Phrases (SIPs): (learn more)
building buzz, key message points, creating buzz, resource box, online promotion, news peg, media folk, networking events, pitch letter, media person
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Build Buzz With Public, Debbie Allen, Book Can Build Buzz, New England, Mary Lou Andre, Mow Writing, Create Celebrity, Marketing Techniques, Wall Street Journal, Confessions of Shameless Self Promoters, Media Train Yourself, Nancy Michaels, New York Times, Annie Jennings, Boston Globe, Business Through Online Promotion, Eileen Roth, Hershey's Kiss, Perfecting Your Pitch, Publishers Marketing Association, Super Bowl, The Oprah Winfrey Show, Vicki Donlan, Cindy Ventrice, Fern Reiss
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