Customer Reviews

Building Buzz: How to Reach and Impress Your Target Audience

5 star:		(12)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

This is a wonderful book that shows you how to break into the media industry and limelight tactfully, thoughtfully, and proactively. Marisa's book teaches and inspires to no end, offering great guidance in developing your news hooks, coaching you on pitches, and showing you how to create and maintain relationships as your career builds momentum. It also enables you to create your own career without pandering to its readers, letting you choose your own path after Marisa has set out all the options. This is the kind of advice people pay big bucks to get, and as a writer trying to break in, has given me the confidence to go forward with no hesitation at all.

This is not Marisa's first book -- and like all the others, it is very practical and helpful

Marisa D'vari is the Baroness of Buzz! Here, in one compact volume are all the media tricks it has taken the rest of us a lifetime to learn. Smart, savvy and well organized, this book will tell you in a few hours the information you'd pay a fortune to get from a PR expert."

Tina B. Tessina, PhD, (www.tinatessina.com)Speaker, Psychotherapist and Author of "It Ends With You: Grow Up and Out of Dysfunction" and 10 other books.

Chock-full of tips for staying on target and on message in promoting yourself. Whether you want to use TV, radio, print, networking or the internet to build buzz, Marisa gives you the inside scoop on how to make it happen, complete with real-life success stories from multiple contributors. In short, a pragmatic portfolio of publicity tips and activities that work!

"If you want tons of shamelessly fabulous publicity you must read this book! It shows you how to do create your own specialty niche celebrity status amazingly well."
Debbie Allen, International Business Speaker & Author
www.DebbieAllen.com

Whenever I pick up this book -- and whatever page I happen to read -- I find good advice.
The book is full of short topics and useful hints on PR and Marketing, things I need to know (or used to know and have forgotten) that I can immediately apply in many areas of my worklife.

Marisa DiVari knows all the secrets of how to promote yourself on radio, TV, and in print. She really knows her stuff. - William A. Gordon, author, publisher, and editor, "Gordon's Radio List"

Building Buzz is a must read manual for anyone who wants to create value and capture the light of fame. Brimming with success stories and easy bite-size steps, D'Vari generously shares her trade secrets and coaches you
on how to achieve them.
It is an indispensable resource that you will want to read and rereadas you climb the ladder of success."
Bonni Carson DiMatteo,President
Atlantic Consultants
author of "104 Tips on How to Ignite and Optimize Your Business and its Leaders"

Concise, clear, comprehensive, and current--Building Buzz is crammed with exactly the kind of advice I've been giving my marketing clients for the past 30 years. Particularly strong on media coaching, and on building your personal spiral of expertise--areas that rarely covered properly in most marketing books.

--Shel Horowitz, award-winning author of Principled Profit: Marketing That Puts People First and Grassroots Marketing: Getting Noticed in a Noisy World

Reading Buiding Buzz is like having an extended visit with a very savvy PR person. I have been able to confidently go forward on angles that I never considered after reading Marisa's solid advice. No matter what your projects are, this book will help you effectively present yourself and go for what you want.

Whether you're just starting to build some buzz about you and your business, or a seasoned self-promoter looking for some different ideas, there's something in this book for you. Marisa covers every angle with easy to follow steps and examples. I found the book useful as a sort of "a la carte" menu where I could piece together a complete marketing plan for my next big project. Great breadth of material neatly together in one place.