Customer Reviews

Building Customer Loyalty from the Inside Out

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Great book! Clear quips, tips and stories point out that even those of us who aren't on the front line have to build loyalty -- with our co-workers, vendors, investors and anyone who is in contact with our business. Glad I read it!

Although written for people in the business world, this book helps those of us who are merely customers understand what constitues good customer service. The essays describe both the best of customer service and the worst with clarity and humor. The author affords us insight into consumer's rights and how we may expect to be appropriately treated.

Today's economic environment is more competitive than ever before and businesses of all sizes are searching for ways to stand out in the crowd.

Building Customer Loyalty is the tool businesses need to help them stand out in the crowd through increased customer loyalty. Schmidt provides practical suggestions and examples that are easy to apply to real life, day-to-day business situations. Building Customer Loyalty is valuable for any business and provides suggestions on how building customer loyalty benefits everyone in the value chain from external customers through internal employees, suppliers, distributors, shareholders, board members and supporters. Managers should make Building Customer Loyalty suggested reading for all of their direct reports.

The Introduction had me hooked! A fantastic read for everyone regardless of your business. Building Customer Loyalty is filled with great ways to relate to your customers and build that trusting relationship. This book is filled with great tips from the inside out which is a great reminder for all of us in the workplace. Buy this book for your team and see the difference!

Looking for a book to enhance the customer service skills in your organization? This is it. With thousands of ideas, tips, and strategies to increase customer loyalty, it gives you concrete strategies that you can put into place immediately. The author includes entertaining stories to illustrate key points that make the book a fun and easy read. Use this book in your organization and you will never see an unhappy customer!