Customer Reviews

Building CyberStores: Installation, Transaction Processing, and Management

5 star:		(1)
4 star:		(0)
3 star:		(1)
2 star:		(2)
1 star:		(6)

 

 

This book is purely theory. There is nothing that can actually be used in real life applications.

I bought this book hoping to learn some technical issues involved in web business, after reading it I found I learned nothing new. It seemed to touch every issues related but really explained nothing. There are certainly better books than this one.

Book is full of diagrams only the author could understand. Author does have some good insight(not technical) on building a good site.That will be the only reason for reading this book. But he could probably cover that in a pamphlet instead of a book if he exercise self constraint with writing metaphors. Basically the technical side is very limited and outdated, and does not offer good advice due to subjectiveness. Also the book has too much unnecessary writings equivalent to verbal mumbling. One simple point could take up a whole page. Waste of reader's time. Author does not know his target audience. Some parts of the book are so basic that it belongs to the FOR DUMMY series, but others are very technical and author did not offer any briefing.

This is a book full of fluff. Not practical at all in today's ecommerce world! Some high-score reviewing to this title is really misleading.

This book provides no technical information needed to build a cyberstore. It might be useful to those who need an dated overview of e-commerce.

Whatever you do, don't buy this one. Believe me, it isn't worth it. I bought it, read through some of it, and returned it. If you are looking for how to design and program a site like Amazon.com, this is NOT the book to get. All fluff, no real information...and some parts are outdated and confusing. Buy something you will actually read and understand....and this book is not it!

Nemzov eagerly catalogues a vast collection of factoids he has collected. The book is roughly organized into: how to build a web site, how complicated it can be dealing with an ISP, more web trivia about what to put in your web site, and some very dated opinions about outdated web sites.

There is almost nothing on database integration, transactions, or the management of a commercial site, as had been promised in the subtitle.

This book is for non-technical managers who would like to sound cool but have no interest in the topic. There is no vision, no strategy, no direction, no future, nothing but a nonstop breathless recitation with an occasional banal opinion.

This book is an exhaustive, 500-page tome on Internet commerce, and it seems to contain information on almost any conceivable facet of the subject. However, it's crippled by having a wholly insufficient index--a mere 12 pages of sporadic and incomplete references to the thousands of concepts, facts, data, and companies mentioned in the book. A reader interested in ISPs, for example, may find a few glancing references to them in the index, but find a much fuller treatment of them on pages not mentioned in the index. This renders the book far less useful than it should be, especially as no reader is going to sit down and dutifully read all 500 pages in order. This is a book that should cater to the "surgical strike" reader, but its index makes this impossible. Very frustrating!!!

I bought this book hoping it would live up to some of its promises, and really give a detailed look a EDI or POS integration or transactions or tying into existing accounting systems (all bullet points on the back cover). I'll be returning it tomorrow because it failed to fulfill any of them. I was able to blast through this 500 page book in a single sitting because there wasn't a single new concept or piece of information to slow my reading...

This would probably be a good intro to ecommerce for a novitiate, but it's a waste of time for anyone who's ever built a store before.

As side-notes, 1) I was amazed that any "tech-savvy" book could repeatedly mis-spell "embed" as "imbed" and 2) this book could have been dramatically improved by restructuring grouping of the information, and breaking long, winding chapters into more insightful, tight, shorter chapters.

This book is for those who are dealing with corporate-level, commercial web sites. I work at a Silicon Valley web commerce startup. I surveyed some 30 different commerce-on-the-web books. Nemzow is the best: it's hands-on (he describes what it takes, technically, to build a professional, corporate web site) and it's from a professional marketing point-of-view that techies often don't have. It's the best of both worlds. Lots of information, sources, etc., incl. CD.