Focusing on real world issues, this text explains how to leverage existing company data and integrate databases with websites for catalogue sales, data inquiries, transaction processing and delivery of goods and services. Advice is given from the basics of how to design web pages for maximum impact, to more advanced concerns such as database query, client/server connectivity, remote transaction processing and issues of security. Special coverage includes the use of Java in cyberstores. Features of the book include: information on how to utlize the Internet/Intranet relationship; making profit by porting existing databases to the Internet; and samples of cyberstore sites, tools for customer data collection and order entry templates are available free on the bundled CD-ROM.
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Book Description
Editorial Reviews
Amazon.com Review
Martin Nemzow's objective in Building Cyberstores is to show how to build a fully-functioning commercial site online. They'll take you beyond cataloging products and services, to taking and tracking orders, providing online help, tracking customer activity, linking productively with all relevant databases, and generally providing a customer with complete service from initial inquiry to delivery. Its focus, however, is not on how to construct the various pages of a site so much as how to plan and program a cyberstore in a fashion that integrates well with a company's total operations. For that reason, Nemzow begins with a discussion of HTML and database integration, starting with the site strategy and customer demographics. He goes on to explore the pros and cons of platform choices but spends the bulk of his efforts on service implementation. Budgets, domain registration, and legal issues such as reuse of older content receive attention, as do issues of site security, enabling the site for electronic commerce, and integration with financial software. Case studies of a wide variety of sites--ranging from not-for-profit organizations to major manufacturers and from catalog merchandisers to a Web mall and online gaming service--show how the various programming principles work in action. The enclosed CD-ROM includes a copy of the book, a variety of resource files, order entry form templates, tools for gathering customer data, and other Web site development tools.
From Library Journal
Nemzow intends this work for anyone who needs to manage financial transactions on the web. But he does not advocate a quick-and-dirty approach. Nemzow covers all aspects of establishing a web site, from design to security, and spends time discussing how to set goals and how to integrate web commerce into an overall business structure. He includes case studies ranging from L.L. Bean to Razorfish. More technical than conceptual, this is recommended for folks who actually need to build the cyberstore.
Copyright 1998 Reed Business Information, Inc.
Copyright 1998 Reed Business Information, Inc.
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Most Helpful Customer Reviews
11 of 11 people found the following review helpful:
1.0 out of 5 stars
DO NOT waste your money,
By A Customer
This review is from: Building Cyberstores: Installation, Transaction Processing, and Management (Paperback)
This book is purely theory. There is nothing that can actually be used in real life applications.
8 of 8 people found the following review helpful:
1.0 out of 5 stars
Easy reading but not worth it,
By A Customer
This review is from: Building Cyberstores: Installation, Transaction Processing, and Management (Paperback)
I bought this book hoping to learn some technical issues involved in web business, after reading it I found I learned nothing new. It seemed to touch every issues related but really explained nothing. There are certainly better books than this one.
5 of 5 people found the following review helpful:
2.0 out of 5 stars
Not to the point and content does not match chapter title,
By A Customer
This review is from: Building Cyberstores: Installation, Transaction Processing, and Management (Paperback)
Book is full of diagrams only the author could understand. Author does have some good insight(not technical) on building a good site.That will be the only reason for reading this book. But he could probably cover that in a pamphlet instead of a book if he exercise self constraint with writing metaphors. Basically the technical side is very limited and outdated, and does not offer good advice due to subjectiveness. Also the book has too much unnecessary writings equivalent to verbal mumbling. One simple point could take up a whole page. Waste of reader's time. Author does not know his target audience. Some parts of the book are so basic that it belongs to the FOR DUMMY series, but others are very technical and author did not offer any briefing.
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