This anthology of provocative essays, each written by a key player or analyst, offers dozens of ideas for creating and maintaining a successful corporate design strategy.
How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers. Includes 70 B & W Illustrations
Building Design Strategy
and over one million other books are available for Amazon Kindle.
Learn more
| ||||||||||||||||||||
Book Description
Frequently Bought Together
Editorial Reviews
About the Author
Thomas Lockwood is president of The Design Management Institute and an international authority on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
6 of 7 people found the following review helpful:
3.0 out of 5 stars
Doesn't delve deeply enough,
By
Amazon Verified Purchase(What's this?)
This review is from: Building Design Strategy: Using Design to Achieve Key Business Objectives (Paperback)
True to its objective, "how can design be used to solve business problems", this book pulls together a collection of articles (mostly from the last decade) that examine the concept of design and its application in varying business situations: building business strategy, applying to innovation process, product design, creating loyal customers, branding, workspace design, ... With that, if you are interested in gathering differing perspectives and ideas, you will find this book a good value (definitely more cost-effective than purchasing the articles separately on the DMI site.)
Written by various authors, with differing writing styles yet similar themes, this book brings home the message of: design as a tool for change; difficulty convincing organizations of design value; importance of using design to solve today's problems. Although I found the first half of the book interesting and engaging, the second half was repetitive and long. So much so that, at the end, I felt desensitized to many valid issues designers feel (such as communicating their value or feeling left out from business conversations). I did find a few gems in the book as the authors did a good job of describing their thought process and the framework they utilized, such as "The Best Strategy Is the Right Strategy" by Sohrab Vossoughi, "Design Strategies for Technology Adoption" by Alonzo Canada, Pete Mortensen, Dev Patnaik, and "Corporate Strategy: Bringing Design Management into the Fold" by Frans Joziasse. Various design methodologies and how they can be used in the context of business are also scattered throughout the book. With that, I can see myself going back to these articles for reference. However, due to what felt like a shotgun approach taken by this book, I don't think my overall awareness or appreciation of design strategy has increased after reading it. Note to the editor: even though articles in the book may represent timeless ideas, it would be valuable to indicate when the article was written/published in the Design Management Journal or DMI Review.
3 of 4 people found the following review helpful:
5.0 out of 5 stars
Fantastic case studies,
By Laurie P "spinderella" (Chicago, IL USA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Building Design Strategy: Using Design to Achieve Key Business Objectives (Paperback)
Don't let the un-sexy cover (sorry publisher) fool you -- major hitters in this compilation tell some darned good stories. Got a lot out of it. Highly recommended!
2 of 3 people found the following review helpful:
5.0 out of 5 stars
Design Based on Thinking Like a Customer,
By
Amazon Verified Purchase(What's this?)
This review is from: Building Design Strategy: Using Design to Achieve Key Business Objectives (Paperback)
Design is such an important component for organizations that are transitioning to thinking like a customer. Lockwood's selection of essays is very strong in telling the story of how designer skills can and will raise the value of your products and services in the eyes of your customers. [...]
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
design index, workplace design strategies, visual brand language, workplace design strategy, building design strategy, strategic design management, design with heart, company strategists, strategy pyramid, brand effects, brand meanings, design ownership, workplace strategies, workplace strategy, brand article, appropriate levers, user factors Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Microsoft Hardware, Harvard Business School Press, Sea Change, Wilson Sporting Goods, United States, Herman Miller, Harvard Business Review, Sonic Cruiser, Eames Lounge Chair, Bel Geddes, Monterey Bay Aquarium, Prentice Hall, Westminster University, Frank Lloyd Wright, Jim Wicks, Neal Leach, Alonzo Canada, Frog Design, Pete Mortensen, The Netherlands, Brookings Institute, Gary Hamel, Everyday Things, Henry Mintzberg Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
design index, workplace design strategies, visual brand language, workplace design strategy, building design strategy, strategic design management, design with heart, company strategists, strategy pyramid, brand effects, brand meanings, design ownership, workplace strategies, workplace strategy, brand article, appropriate levers, user factors Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Microsoft Hardware, Harvard Business School Press, Sea Change, Wilson Sporting Goods, United States, Herman Miller, Harvard Business Review, Sonic Cruiser, Eames Lounge Chair, Bel Geddes, Monterey Bay Aquarium, Prentice Hall, Westminster University, Frank Lloyd Wright, Jim Wicks, Neal Leach, Alonzo Canada, Frog Design, Pete Mortensen, The Netherlands, Brookings Institute, Gary Hamel, Everyday Things, Henry Mintzberg Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
