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Design. Market. Grow! Building an Enduring Practice Through Excellence & Experience Paperback – June, 2002


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Editorial Reviews

Review

"Read this book to learn the steps necessary to take you firm to the next level." -- Dan Burris, Best-Selling Author of Technotrends

About the Author

Craig Park has been active in the building industry for more than 30 years. He has held positions in design, project management, marketing, business development, strategic planning, and operations. He has worked for architects, engineers, and contractors, in small and large firms. He has helped direct firms ranging from 20 to 650 people, spanning a single office to 25 branches, generating from $2M to $170M in annual revenues.

Park holds a BS in Architecture from California State Polytechnic University, San Luis Obispo, and has completed continuing education studies at New York University (Microprocessor Technology) and the Advanced Management Institute for Architecture and Engineering (Leadership). He is the author of two chapters, "Hiring Consultants and Managing Consultant Relationships," and "The Use of Technology in Marketing," which appear in the SMPS-published Marketing Handbook for Design and Construction Professionals. He writing appears regularly in Systems Contractor News magazine, and the SMPS Marketer and PSMA Authority newsletters.

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Product Details

  • Paperback: 186 pages
  • Publisher: Society for Marketing Professional Services (June 2002)
  • ISBN-10: 0971253463
  • ISBN-13: 978-0971253469
  • Product Dimensions: 8.4 x 6.4 x 0.6 inches
  • Shipping Weight: 10.4 ounces
  • Amazon Best Sellers Rank: #3,518,975 in Books (See Top 100 in Books)

More About the Author

I serve as Principal for national technology consultants, The Sextant Group, and have been active in the building industry for more than 30 years, holding leadership roles in marketing, business development, design, project management, and operations for firms in design and engineering consulting, contracting, and manufacturing, spanning a single office to over 20 branches, and generating $2M to $200M in annual revenue.

My success in marketing, business development, and communications has resulted in expanded markets, new services, significant revenue growth, and the creation of a proactive marketing culture for all of the firms where I have served. My philosophy is based on providing rapid, responsive, and relevant communication that allows clients and potential customers to recognize value and receive high quality service.

I hold a BS in Architecture from California State Polytechnic University, San Luis Obispo, and have completed continued education programs at New York University in Microprocesser Technology and the Advanced Management Institute in San Francisco in Leadership.

I am a Fellow and past national president of the Society for Marketing Professional Services (SMPS). I have been honored by SMPS with their Marketing Achievement Award for my career accomplishments, and by the SMPS San Francisco/Bay Area Chapter with the William B. Hankinson Award for Lifetime Achievement.

I am the author of Design. Market. Grow!: Building an Enduring Practice through Expertise, Excellence and Experience and am a contributing author to the SMPS Marketing Handbook for Design and Construction Professionals. I am a frequent presenter at local, regional, and national industry programs, and a featured writer for the SMPS Marketer , Systems Contractor News, and ProAV magazines. I can be reached at craig@craigpark.com.

I am also an Associate member of the American Institute of Architects, and active in the Construction Writers Association, National Systems Contractors Association, InfoComm International, and the Urban Land Institute.

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