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Building an ExpressionEngine 2 Site: Small Business [Paperback]

Michael Boyink
4.5 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

February 7, 2012
So, you've heard about ExpressionEngine 2 - the rockin' web publishing platform from EllisLab? Or, maybe you've already purchased it, and now need a resource to help ease the learning curve? Meet "Building an ExpressionEngine 2 Site for Small Business"- a 368-page, 153 screen-capture bundle of development joy lovingly written with the sole purpose of getting you up to speed on ExpressionEngine 2 as quickly as possible. By reading this book you will learn how to create a full-featured, database-driven, easy-to-manage, and secure small business website complete with ExpressionEngine 2. The sample site's content includes a home page, an about section, products and services content, a weblog, and a contact form. Also covered are handling 404's, implementing the EE search engine, optimizing the site for performance, and configuring it for client access. Now updated for ExpressionEngine 2.4! EE 2.1 was released out of beta in July of 2010. Between then and now there have been significant changes to the ExpressionEngine Control Panel and feature set. Every Control Panel screen capture was refreshed in this version of the book and portions were re-written to take advantage of new features like dynamic server-side Image Manipulations. EE is a moving target - buy the book that's keeping up!

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Building an ExpressionEngine 2 Site: Small Business + ExpressionEngine 2: A Quick-Start Guide + Building Websites with ExpressionEngine 2
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Editorial Reviews

About the Author

Michael has over 17 years experience building "stuff on screens" - starting in TV news production, moving to software and finally the web. He has worked for small consultancy firms and Fortune 500 companies. In 2002 Michael founded Boyink Interactive which provides internet consulting, strategy development, information architecture and complete website development for clients around the globe. 2002 was also the year Michael discovered EllisLab. Michael is one of the original members of the EE Professionals Network and have worked on dozens of ExpressionEngine based websites. In 2008 Michael published the first ExpressionEngine book, which was quickly followed up by the first EE screencasts and first classroom training for ExpressionEngine. Since then Michael has delivered EE training in locations across the United States and taught it to everyone from self-employed freelancers to large companies like Garmin. Michael is also a speaker - talking about EE in places like BarCamp, and the 2009 and 2010 ExpressionEngine & CodeIgniter Conferences. Michael is the married father of two, and has recently returned from spending a year on the road living in an RV.

Product Details

  • Paperback: 368 pages
  • Publisher: CreateSpace Independent Publishing Platform (February 7, 2012)
  • Language: English
  • ISBN-10: 1453794239
  • ISBN-13: 978-1453794234
  • Product Dimensions: 9.7 x 7.4 x 0.8 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #332,975 in Books (See Top 100 in Books)

More About the Author

Michael Boyink (usually just "Boyink") is an author, teacher, strategist, and web developer hailing from West Michigan. Michael has over 17 years experience building "stuff on screens" -- starting in TV news production, moving to software and finally the web. He has worked for small consultancy firms and Fortune 500 companies.

In 2002 he founded Boyink Interactive which provides internet consulting, strategy development, information architecture and complete website development for clients around the globe. 2002 was also the year he discovered EllisLab. He is one of the original members of the EE Professionals Network and has worked on dozens of ExpressionEngine based websites.

In 2008 he started Train-ee.com - the first dedicated ExpressionEngine training site. He then published the first ExpressionEngine book, which was quickly followed up by the first EE screencasts and first classroom training for ExpressionEngine. He was named the 2008 MVP for ExpressionEngine by Packt Publishing.

Through Train-ee he has delivered ExpressionEngine training in locations across the United States and taught it to everyone from self-employed freelancers to large companies like Garmin. He is also a speaker - talking about EE in places like BarCamp, and the 2009 and 2010 ExpressionEngine & CodeIgniter Conferences.

He is the married to MsBoyink and the proud father of both two kids. In September of 2010 the Boyink family left their home in Holland, MI on a proposed 1-year family RV road trip. Over the next year they drove 22,000 miles and visited 34 states. Somewhere in the middle of that adventure they decided one year was not enough so returned back to West Michigan, sold their house, gave away most of their stuff, and are now living on the road full-time.

Customer Reviews

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Most Helpful Customer Reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars A Practical Resource & Must-Have for EE Newbies October 11, 2010
Format:Paperback
Building an ExpressionEngine 2 Site for Small Business is practical. You can have this book open alongside your EE 2 control panel and create a site from start to finish. While Mike sprinkles bits of humor into his writing, the focus is the details. And not verbose, confusing, tech-speak details ... Mike writes like he is sitting next to you, teaching you each step.

And Mike's steps are efficient. I imagine it is because he's worked with EE for so long and has streamlined his processes. And you get the benefit of that experience.

After the first two chapters, you will have already setup templates, "chunked" reusable content and taken a look at EE's Global Variables, Snippets and Embedded Templates.

Chapter 4 is probably my favorite, because Mike shares his EE-specific knowledge, but also that experience he has in the planning process. And planning in advance what template groups and templates you'll need can make your implementation not only easier but faster (I've learned this the hard way).

By chapter 15, you will have a solidly-developed site done. And not just a simple site, one that takes advantage of EE's power with categories, conditionals, and image and file management. The last half of the book is where Mike shows you how to take EE further, implementing a blog, utilizing plug-ins, adding search and forms, performance and query caching, and configuring the system for clients.

Who is Building an ExpressionEngine 2 Site for Small Business for? My initial impression is that it is hands-down the best resource for a newbie. Easy to read, practical and efficient approaches to getting a site set up, and good coverage of the more complex EE concepts and techniques.

If you are an EE expert, I can't say this book is going to change your EE life. However, if you know EE like the back of your hand, but struggle with getting site built efficiently, or creating a system the client can easily maintain and update, or even with your decision-making process, Boyink's book could make you a better developer. Learning his strategic approaches make it worth the money and time.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Working through EE2 May 25, 2011
By rSpuffi
Format:Paperback|Amazon Verified Purchase
Although I am an experienced software developer, I am new to EE2. I am finding this book very useful -- a nice balance of step-by-step instruction, introducing EE basics, with a discussion of some of the underlying issues/complexities involved in using EE. I appreciate the clear presentation of his particular approach -- how he structures a website implementation within EE, what EE features he uses, and in all instances, why he makes those choices.
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1 of 1 people found the following review helpful
5.0 out of 5 stars great resource August 10, 2011
By loafer
Format:Paperback|Amazon Verified Purchase
I have gone through about the first 30% of the book so far and it has been one of the easiest tech books i've ever gone through. the author assumes you are already have basic knowledge of html and css, which really lets you get into the core of the book which is using expression engine. I basically have no experience with expression engine, and in just a few hours with this book I am feeling ready to start dev on client work. the chapters are short, to the point, and incredibly easy to follow.
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