Every day innumerable e-ventures open and fold, each with big ideas and eyes set on quick fortunes, but few with the proper planning and capital necessary for success. In this invaluable resource, Marc Kramer provides anyone considering an e-commerce venture or already running one step-by-step guidance and real-world advice on starting, funding, and running a successful Internet business.
Kramer walks the entrepreneur through the essential yet frequently overlooked issue of securing financial backing and directs the reader to what will attract investors and build great wealth. In addition, the book covers everything from writing a winning business plan to creating a solid marketing plan; from hiring a top-of-the-line management team to building impenetrable customer loyalty; from getting the most from vendors to forging win-win alliances with strategic partners. Internet Launch Pad is a one-stop resource for:
-- Working examples of e-commerce business plans
-- Real-world e-commerce marketing and operating plans
-- Sample presentations and offering letters
-- Lists of venture capitalists and private investor groups
-- Q&A interviews with entrepreneurs, venture capitalists, and other experts
For anyone interested in venturing into the world of e-commerce, this soup-to-nuts roadmap will put them on the fast track from idea to marketplace.
