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"Guillén and Tschoegl have a solid grasp of the dynamics of global banking and critically integrate the Santander story into that framework. Santander has had successes and missteps, and will have more of both in the years ahead. This book will leave the reader with an unrivalled observation platform to watch developments as they unfold."--Ingo Walter, New York University
"This book tells the story of Banco Santander, one of the most spectacular successes in recent banking history. It makes significant empirical and analytical contributions to the theory of the firm, because it shows how a rather original type of organization can be uniquely nimble and efficient. There is no other comprehensive study of Banco Santander in English or Spanish."--Gabriel Tortella, Universidad de Alcalá