Tap into the lucrative market of home buyers who prefer and will pay more for homes with trees. Studies show that developed lots with trees sell for an average of 20 to 30 percent more than similarly sized lots without trees, Mature trees that are preserved during development add more value to a lot than post con-struction landscaping. Tree planting and preservation pays off not only on upscale properties but can even be economically feasible on smaller inexpensive lots. Building Greener Neighborhoods demonstrates how builders and developers can save money, generate sales, and enhance their prestige in the community by creating a tree conservation plan. From Home Builder Press and American Forests, 1995, 117 pp.
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