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Building a Housewife's Paradise: Gender, Politics, and American Grocery Stores in the Twentieth Century Hardcover – May 1, 2010

ISBN-13: 978-0807833278 ISBN-10: 0807833274 Edition: 1st

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Product Details

  • Hardcover: 352 pages
  • Publisher: The University of North Carolina Press; 1 edition (May 1, 2010)
  • Language: English
  • ISBN-10: 0807833274
  • ISBN-13: 978-0807833278
  • Product Dimensions: 9.3 x 6.3 x 1.1 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,974,632 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Deutsch convincingly shows how the creation of the supermarket was a highly contingent, negotiated, social and political process; not inevitable and not easily explained as a result of consumer demand or consumer satisfaction."--American Studies


"A tremendous contribution to several bodies of literature."--Reviews in American History


"Tracey Deutsch's well-written and impeccably researched book is a major contribution to studies of mass retailing and the politics of mass consumption . . . . [Her] richly detailed and rigorously analyzed study will find an appreciative audience among historians of gender, business, labor, and consumer culture."--American Historical Review


"[This] book causes readers to look more closely at one of the most important consumer experiences of the twentieth century."--The Historian


"[A] vivid social history"--Enterprise & Society


"[Deutsch's] work makes a significant contribution to the growing historiography of consumer politics. . . . Deutsch demonstrates the central role that gender played in the rise of supermarkets."--Journal of American History


"A meticulously researched study that delivers vast quantities of data. . . . Deutsch argues forcefully that retail history warrants close attention. . . . Recommended."--Choice


"Paints a picture of stores alive with social interactions and struggles that often contradict the standardized model supermarkets are known for."--University of Chicago Magazine

Book Description

"Putting the state back into the study of consumption, Tracey Deutsch traces the rise of the supermarket as the essential form of food procurement. She highlights the embeddedness of gender within the development of modern retailing, expanding feminist understanding of unpaid labor, women's work, and political activism. You'll never be able to think about shopping in the same way after reading this compelling book!"--Eileen Boris, Hull Professor and Chair, Department of Feminist Studies, University of California, Santa Barbara

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Most Helpful Customer Reviews

Format: Paperback Verified Purchase
Great book. Very interesting. Read it for my women and gender studies course. I never thought I would be so interested in the history of grocery stores.
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