Customer Reviews

Building a Mail Order Business: A Complete Manual for Success

5 star:		(3)
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3 star:		(2)
2 star:		(3)
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If you believe Cohen, all the people who ever hit it big in "mail-order" did it selling some sort of "how-to" books (Hmmmmmm . . . . .). There is some useful information here, but it is not a guide to becoming the next L.L. Bean or Amazon.com. If you have studied marketing and business in general, you don't need this.

Whilst the core business ideas of this book are very sound and there is a lot of very useful and specific information I can't help feeling that it's a bit dated. It needs a big revamp to include the whole Internet world. I also felt that the copywriting examples, whilst they probably still work, are representative of the 50s and 60s rather than the 21st century.

Read my lips- "Do not attempt to start a Mail/Internet order business without this book." William A. Cohen does a great job telling you quite simply, what works, what doesn't, and why. This book has paid itself off 100 fold in the last week or so since I bought it. And no, I'm not exagerating. There were so many things in the book that seem so simple...and make you think, "Why didn't I think of that?"

You are thinking..."okay, this must be the author's cousin or something." Trust me, this book is not like most of the 'make money fast' crap you see in book stores etc. William A. Cohen is real, honest, and full of knowledge he never should have let out. In summary, If someone ever asked me how I did well in the mail order business, I would mention this exact book among my thank you's. If I could, I would offer you a money-back guarantee out of my own pocket! Honest.

This book is outdated for the 21st century. The basics are there and in great detail but most of the information is useless for today.

Out of all the over one hundred mail-order books I've owned, Dr. Cohen's is one of the very best, if not the best! A very veritable bible! Bill Cohen shall go down in history as one of the true giants of mailorderdom!

Today there are many new channels for building a mail order business. Much of it online. I own this book, and many others, but I like the information from the National Mail Order Association (NMOA) the best. It's produced by mail order practitioners, not research writers.

This book was a complete waste of money and time. I've been in the direct marketing/mail business for 13 years and I'm always looking for new angles to better my business. This guy doesn't seem to know what he is talking about and it makes me wonder if he really has any experience in the mail order business at all.

Here's the deal: If you are serious about making money in mail order or direct response, don't get any of these waste-of-time books that "claim" to show you the business. The ONLY book that I've ever read that can (almost) exactly mirror exactly what I do for my $7-million per year business is a book by Vincent James called The 12-Month Millionaire which you can get on eBay (or type in on a search engine) since it's not a regular published book. The only thing I wouldn't follow in that book is the low priced items he recommends selling like wrinkle creams and weight loss pills (stick with information courses of $199+ with mail order as a RULE, ALWAYS). Lower end products of $99 or less will cause you to lose money in mail order EVERY TIME!!

This book gives you an exact idea of what you can do to expand your business, if you an entrepreneur or give enough information to a fresh person to start his/her own business. This is a must buy book for people thinking of becoming self employed or those who have been in business for a long time and need to know the trends of the business world.