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15 of 15 people found the following review helpful:
5.0 out of 5 stars Finally!, June 21, 2002
This review is from: Building Professional Services: The Sirens' Song (Hardcover)
This is a book that fills a sorely needed gap in the computer consulting industry, and is especially valuable for start-up consulting companies, established companies that want to achieve higher profitability, and for internal IT organizations that are seeking a way to move from a cost center to a profit center.

Regardless of your goals or motivations, the first two chapters helps you to clarify your objectives, decide on the appropriate business model and mission statement, and introduces key concepts that will be used throughout the book. One of the most effective techniques in this section of the book is the way the authors lead you through framing your mission and goals and employing a service alignment risk factor to test the clarity of your mission and how it aligns to other business processes. This is especially important if technical services is not your core business.

Chapters 3 and 4 are, in my opinion, the heart of the book because they address revenue and profitability, and organizational structure - two areas with which many companies struggle. The information in these chapters will show you what you need to do to become and remain profitable, as well as how to best organize your resources to deliver in accordance with your chosen business model. For start-ups Chapter 3 provides an excellent framework for business plan pro formas. Chapter 5, Selling, thoroughly covers the critical success factors and metrics for selling services.

In chapters 6 through 8 services delivery, productizing and promotion are given the same thorough and insightful treatment. Of particular value is the customer engagement workflow that is provided in Chapter 11, and the four phases of professional services given in chapter 12. The phases provide a path by establishing basic implementation services as a service offering, then building upon these to provide integration services, consulting services and productized services - each phase represents an increase in what you offer customers (external or internal). For each of the phases the authors address the following factors: value proposition, profitability triangle focus, critical skills, required operational infrastructure, target mix, revenue growth rate, target gross margin and target operating profit.

I like the way that these (and all of the chapters) end with sample budgets and issues to watch, and the key financial models provided in Appendix D.

While this book is, in my opinion, the best starting point for anyone who is involved in establishing and managing technical services or starting a consulting company, "PSA: Professional Services Automation" by Rudolf Melik, et al is the second book you should read. That book complements this one, and also covers automating the professional services organization after it has been established.

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7 of 7 people found the following review helpful:
5.0 out of 5 stars A good life boat for a PS Organization in a Product Company, November 19, 2002
By A Customer
This review is from: Building Professional Services: The Sirens' Song (Hardcover)
I bought the book because I needed to startup a software engineering group within our established PS organization. The book provided very good insight in how a PS organization should run within a Product Company. It provide good food for thought in understanding the difference between a standalone PS organization and one attached to a Product Company. The content opened some eyes within our organization and reset some expectations. The book also validated some of the processes and focus of the existing PS organization. If you are starting up a PS organization from the ground up I recommend this book. If you have a PS organization already in place, within a product company, I also recommend this book to validate your current focus.
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6 of 6 people found the following review helpful:
5.0 out of 5 stars Excellent pragmatic approach, January 22, 2004
This review is from: Building Professional Services: The Sirens' Song (Hardcover)
This book as become my day-to-day bible to managing a professional service division within our product-oriented company. If you have your objectives and strategy clear, this book will help you getting organized with the tactics.
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5 of 5 people found the following review helpful:
5.0 out of 5 stars You will sleep with this book, August 16, 2004
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This review is from: Building Professional Services: The Sirens' Song (Hardcover)
This book absolutely is the best book I've ever ready regarding professional services. They describe a pragmatic approach from their experience at SGI services. This book will take you through planning an PS organization, development of various groups, reporting strucutures, templates for tools to help you.

It's focus in on a PS organization of a product company but you can take much away from this book if you are purely a services organization.

What I like the most is that it helps you do begin to address the various challenges where other books gloss over these topics and leave it to you.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Required Reading, July 18, 2003
By A Customer
This review is from: Building Professional Services: The Sirens' Song (Hardcover)
This book is "just what the doctor ordered" for anyone trying to develop a Professional Services(PS) organization that is aligned with other functional groups and the overall mission of a product company. It also should be required reading for any leader moving for the first time from a stand-alone PS company to head up a PS organization within a product company.
I found it to provide easy to read, practical guidance on what the components of the PS organization should be, what the mission and profitability drivers should be, key organizational interfaces and how it should be measured.
Also, this book was reviewed, chapter by chapter, by all PS leaders as well as other functional leaders within the company, to develop a "lessons learned" document as part of a services strategic planning process. Invaluable assistance!
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Building professional services in a product-based company, January 9, 2005
By 
Ksenia Egorova (San Jose, CA USA) - See all my reviews
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This review is from: Building Professional Services: The Sirens' Song (Hardcover)
This is the absolutely best book devoted to building pro services organization in a product-based company. While there are a lot of sources on managing stand-alone pro services firm (i.e. accounting, law), this book addresses the common pitfalls in moving into services for product-oriented companies.

The book is easy to read, well organized, and packed with sound practical advice you can start applying right away, whether you're in delivery, sales, or marketing -- you'll be going back to it often.

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5.0 out of 5 stars An increadible tool, September 28, 2011
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I read and then used this book to transform a PS department a few years ago. The strategies work! Give it a shot.
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5.0 out of 5 stars If you only get one Professional Services Book...get this one!, July 19, 2010
By 
A. Jepsen (Salt Lake City, UT USA) - See all my reviews
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This review is from: Building Professional Services: The Sirens' Song (Hardcover)
Most helpful PS book for product-based software companies. The sales vs. services section was also nice.
This book will give you something to work with and is easy to consume.
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5.0 out of 5 stars Very good, a must read for product technology people, November 24, 2007
This review is from: Building Professional Services: The Sirens' Song (Hardcover)
This book is the most complete and clear text about the transition that many companies are doing from product centric to solution enabler organizations. A must read, highly advisable if you are in the IT business.
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5.0 out of 5 stars Insightful frameworks for an effective PSO, May 26, 2007
This review is from: Building Professional Services: The Sirens' Song (Hardcover)
This book is absolutely the best! It provides frameworks to structure and implement an effective professional services organization (PSO) for an IT product vendor. A product company PSO matures over time through various phases characterized by the types of services it offers. This book is full of practical yet winning strategies and tactics to maneuver the high risk waters of professional services. There are clear directions on how to manage key levers that increase profitability but it also sets realistic expectations. Although the book provides the `recipe' for a sample $100 million professional services organization, it lists all the necessary `ingredients' to cook up a PSO of any size.

I liked the fact that it is written in a style that is free of any jargon. Authors are professionals who clearly understand the industry from inside. My least favorite part are the diagrams and illustrations which are at best adequate but could be better. Highly recommend this book!
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Building Professional Services: The Sirens' Song
Building Professional Services: The Sirens' Song by Thomas E. Lah (Hardcover - June 22, 2002)
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