Building a Profitable Online Accounting Practice [Paperback]

Jack Fox (Author)

Book Description

Publication Date: January 31, 2001

The first complete guide to taking advantage of the huge and growing market for Internet accounting services for small businesses
The Internet provides accountants with exciting new opportunities for expanding their practices by affording them unprecedented access to the huge small business market. The first comprehensive book on the subject, this book describes proven strategies for creating a thriving virtual accounting practice. Expert Jack Fox presents in-depth coverage of the various accounting and consulting services that accountants can offer to small business owners via the Internet. He describes successful techniques for identifying potential clients and packaging and marketing services, and arms readers with a complement of valuable tools for helping them get started in virtual accounting, including detailed business plans, numerous tables, forms, checklists, and connections with leading virtual accounting service providers.

Editorial Reviews

From the Back Cover

"Jack Fox literally wrote the book on building your own accounting practice. No one is better qualified to guide accountants into developing an accounting practice in the digital age. Building a Profitable Online Accounting Practice is a road map for trailblazing accountants."-Rick Telberg, Senior Editorial Director, Pro2Net.com

The Internet provides accountants with exciting new opportunities for expanding their practices by affording unprecedented access to the huge small-business market. Now, the first comprehensive book on the subject describes highly effective, proven strategies for creating a thriving virtual accounting practice. Written by accounting practice development expert Jack Fox, Building a Profitable Online Accounting Practice presents:
* Successful techniques for identifying potential clients and packaging and marketing services
* In-depth coverage of the services accountants can offer to small-business owners via the Internet
* Complete marketing profiles of the leading virtual accounting service providers
* Detailed business plans

. . . and much more, including tables, forms, checklists, and illustrations to help you enter today's lucrative online accounting arena.

About the Author

JACK FOX, MBA, is the founder and Executive Director of The Accounting Guild, www.accountingguild.com. He is the author of six other accounting and business books.

Product Details

• Paperback: 360 pages
• Publisher: Wiley; 1 edition (January 31, 2001)
• Language: English
• ISBN-10: 0471403083
• ISBN-13: 978-0471403081
• Product Dimensions: 10 x 6.9 x 0.9 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 3.4 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #694,109 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 11 people found the following review helpful:

1.0 out of 5 stars Don't waste your money!, November 5, 2008

By 

Virginia Meyers (Spokane, WA United States) - See all my reviews
(REAL NAME)   

This review is from: Building a Profitable Online Accounting Practice (Paperback)

Ignoring all the other bad reviews, I bought this book because it was the only one out there about doing accounting on the Internet. First of all, the content isn't at all what I had expected. Second, the book is full of chapters on stuff that doesn't make any sense. I mean, come on, a chapter on what the Internet is??? Aren't we a little past that? Third, the writing is difficult to follow and what little I did read through just left me confused.

I flipped through the whole book searching for SOMETHING useful and maybe found 5 pages total with info I might be able to use. Needless to say, I returned this book. Oh, and the fact that it costs like $33 is ridiculously expensive and absolutely NOT worth it for what you get...I wouldn't pay $2 for it!

8 of 11 people found the following review helpful:

1.0 out of 5 stars Junk! see my review for the 3rd Ed & save your $$$, April 26, 2004

By 

scg "scg" (Colorado Springs, CO, USA) - See all my reviews

This review is from: Building a Profitable Online Accounting Practice (Paperback)

Please see my review for the 3rd Edition ISBN 0471351601 and save yourself some money. My review has my initials scg on it; It currently is the second one down.

2.0 out of 5 stars Outdated and of little practical value, July 16, 2011

By 

JR White - See all my reviews

Amazon Verified Purchase

This review is from: Building a Profitable Online Accounting Practice (Paperback)

In my opinion this book provides very little practical value on building an accounting practice. There is no information on lead generation, client consultation and acceptance, setup, billing, office management or administration. The text is very basic, providing information that is predominately either general ('What is a Business Plan?', 'What is the Internet?") or referential (software provider lists).

My suspicions were aroused as early as the second paragraph of the preface, where Mr. Fox comments on why he did not become a CPA. He then mentions the Accounting Guild as an alternative to "empower entrepreneural accounting". After subtly bashing CPAs through the text (e.g. 'Are CPAs Serious About the Internet?' p. 71), we later learn that Mr. Fox helped found the Accounting Guild and operates a firm by the same name.

The book is 10 years old but I doubt the information would have been helpful even when initially published. At best, this is a general business guide. I am surprized and disappointed John Wiley & Sons, a highly reputable publisher, agreed to publish this book.