Building Your Direct Mail Program (The Excellence in Fund Raising Workbook Series) (J-B Fund Raising School Series) [Paperback]

Lister (Author)

Book Description

Series: J-B Fund Raising School Series | Publication Date: April 9, 2001

This workbook shows how nonprofit organizations can make their direct mail programmes as effective and efficient as possible. It includes suggestions for every step of the direct mail process from who receives the direct mail package through evaluating the results. It provides guidelines for projecting mailing costs and has suggestions for all phases of the direct mail process.

Editorial Reviews

Review

"Following the steps in this workbook will enable you to use direct mail effectively in building a broad base of donors. Lister's long and varied experience will help novice and experienced professionals alike." --Kim Klein, publisher, Grassroots Fundraising Journal

"When I started volunteering more than twenty-five years ago, I had very few resources to help me be a successful direct mail fund raiser. If I had Building Your Direct Mail Program then, I know I could have doubled the money we raised. This book will give any nonprofit a clear, easy plan to follow that will make their direct mail campaign a success." --Ann Cameron, banker and volunteer board president, La Clinica de la Raza

"Yes! Volunteers and professionals alike are taken on a step-by-step process that actually moves you by leaps and bounds toward accomplished direct mail practice."l --Skip Henderson, fund raising teacher, University of San Francisco and Indiana University's Fund Raising School

From the Inside Flap

Direct mail is the lifeblood of any organization's fundraising program, providing steady income for the annual fund, helping to acquire new donors, creating opportunities to communicate with current donors, and providing valuable information about both donors and prospects. But it is also a highly personal fund raising vehicle-a one-on-one relationship that is developed, nurtured, and maintained. In Building Your Direct Mail Program-the latest book in the Excellence in Fund Raising Workbook Series-Gwyneth J. Lister provides the tools to make direct mail programs as effective and efficient as possible. With material tailored for volunteers and professionals who have little or no experience with direct mail, the author walks readers step-by-step through the process of creating a strong direct mail program. The book includes nuts-and-bolts information on the basics, from deciding who should receive the direct mail package and working with list brokers to creating and budgeting the package and evaluating the results. Lister also offers specific tips and strategies for all phases of the direct mail process, including guidelines for projecting mailing costs, advice on determining when it is most effective to use a direct mail campaign, suggestions for testing direct mail packages, and more. In addition, the book is filled with a wealth of handy worksheets, checklists, and tips for avoiding the most common pitfalls. Nonprofit fund raisers, professionals, consultants, and managers will find Building Your Direct Mail Program an invaluable guide to developing one of the key fund raising tools of any organization-a successful direct mail program. "Following the steps in this workbook will enable you to use direct mail effectively in building a broad base of donors. Lister's long and varied experience will help novice and experienced professionals alike."—Kim Klein, publisher, Grassroots Fundraising Journal"When I started volunteering more than twenty-five years ago, I had very few resources to help me be a successful direct mail fund raiser. If I had Building Your Direct Mail Program then, I know I could have doubled the money we raised. This book will give any nonprofit a clear, easy plan to follow that will make their direct mail campaign a success."—Ann Cameron, banker and volunteer board president, La Clinica de la Raza"Yes! Volunteers and professionals alike are taken on a step-by-step process that actually moves you by leaps and bounds toward accomplished direct mail practice."—Skip Henderson, fund raising teacher, University of San Francisco and Indiana University's Fund Raising SchoolThe AuthorGwyneth J. Lister, CFRE, is an adjunct faculty member of the University of San Francisco's College of Professional Studies and Indiana University's Fund Raising School. She has worked in the nonprofit field for more than twenty-five years as a development director and executive director, and, since 1987, as director of her consulting firm Accelerated Income Methods (AIM). Lister is a past recipient of the "Outstanding Fundraising Executive Award" from the National Society of Fund Raising Executives Golden Gate Chapter.

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Product Details

• Paperback: 112 pages
• Publisher: Jossey-Bass; 1 edition (April 9, 2001)
• Language: English
• ISBN-10: 0787955299
• ISBN-13: 978-0787955298
• Product Dimensions: 11 x 8.2 x 0.2 inches
• Shipping Weight: 13.4 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #1,910,179 in Books (See Top 100 in Books)

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