This guide presents a new model for developing successful products and technologies, one that utilizes all the business management tools. The book also: provides an easy-to-follow five-stage strategies process model; includes both familiar and "new" management concepts - concurrent engineering, empowered work teams, TQM, design for manufacturing, standardized metrics, customer and supplier participation, benchmarking and strategic alliances; shows how to integrate them for the first time into a cohesive, workable process. Using this model, readers should be able to: harness the creative potential of the work team, match product capabilities and customer requirements, keep production costs to a minimum, promote rapid product/technology development and early market entry, and focus attention on all-important planning.
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