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Building & Running a Successful Research Business: A Guide for the Independent Information Professional Paperback – April 12, 2010


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Building & Running a Successful Research Business: A Guide for the Independent Information Professional + Start & Run an Internet Research Business (Start and Run A) + Super Searchers Make It on Their Own: Top Independent Information Professionals Share Their Secrets for Starting and Running a Research Business (Super Searchers series)
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Product Details

  • Paperback: 512 pages
  • Publisher: Information Today, Inc.; Second Edition, Second edition edition (April 12, 2010)
  • Language: English
  • ISBN-10: 0910965854
  • ISBN-13: 978-0910965859
  • Product Dimensions: 1.1 x 7.8 x 9.5 inches
  • Shipping Weight: 2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #96,885 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Mary Ellen Bates is the owner of Bates Information Services, Inc., a company that specializes in providing research and analysis to business professionals. She writes regularly for EContent, ONLINE, and Searcher magazines, and she is the contributing editor for The Information Advisor. She is the author of Mining for Gold on the Internet, The Online Deskbook, Super Searchers Cover the World, and Super Searchers Do Business. She is the coauthor of Researching Online For Dummies. She lives near Boulder, Colorado.

More About the Author

Mary Ellen Bates has been an entrepreneur since 1991, and has learned how to make a living while having fun. In addition to providing business analysis to strategic decision-makers, Mary Ellen offers consulting services to new and long-time entrepreneurs. She is a frequent keynote speaker; her favorite (and most popular) presentations are about joyful negotiation, being a radically nimble entrepreneur, and how to most effectively provide and convey value to clients.

Her latest book, The Reluctant Entrepreneur: Making a Living Doing What You Love, is written for people who are providing professional services to clients. If you're a therapist, consultant, accountant, photographer, graphic designer, cat wrangler or other professional, working for yourself, see www.reluctant-entrepreneur.com for more resources.

Customer Reviews

4.7 out of 5 stars
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Most Helpful Customer Reviews

16 of 16 people found the following review helpful By Kenneth W. Kozak on September 3, 2010
Format: Paperback Verified Purchase
Working as a sales support person for a consulting firm, I'm often asked to research companies, industries and business topics for other staff. I bought this book looking for a "how to" guide on online research and realized I got something more valuable to boot.

This book does not teach mechanics such as putting together complex boolean strings. Instead it does present a great overview of research resources. What I enjoyed most was practical advice on how to make myself a better researcher -- how to define and scope out a research project, how to set realistic client expectations, how to market my services and how to do a better job managing my projects and my internal clients. Recommended. Comprehensive, clear, concise, well organized and documented.
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10 of 10 people found the following review helpful By William Corsair on November 23, 2010
Format: Paperback Verified Purchase
I read the first edition of Mary Ellen's book and was impressed enough that I wanted to see how she'd updated it. Fortunately, I wasn't disappointed.

The book is a great resource, and not just for information professionals. It can be used as a primer for anyone putting together a solo consulting practice, for example. It's been updated with enough ideas for modern web marketing and web site design as well.

I particularly found the sections on "deep web" research helpful. These are paid-subscription sites with access to a great deal of material that's not available on public-facing web sites.
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10 of 10 people found the following review helpful By Kim Dority on June 12, 2010
Format: Paperback
The first edition of Bates' practical guide has long been required reading for anyone considering this growing career opportunity. This second edition continues the strengths of the first - practical, detailed, thorough, and written in a wonderfully supportive style - while adding and updating information to reflect the subtantial changes to the profession in the past seven years.

Every chapter in the book's three sections (Getting Started, Running the Business, Marketing) provides information critical to succeeding as an information broker or independent researcher, but especially important is the guide's concluding section, Marketing. You simply cannot succeed if you can't market your services, and this is a major perceived obstacle among those who might otherwise follow this career path. In the Marketing section's eight chapters, Bates identifies what to do, how to do it, when to do it, and when to do it again. The message: marketing is critical to your success, it's ongoing, but it's also doable.

This new edition of Building & Running a Successful Research Business is a must-have for independent researchers, but it's also valuable for those of us who do more independent information creation than research. Being a good researcher or content developer is one thing; being able to build a successful business with those skills is quite a different challenge. The new edition of this classic work will enable you to successfully meet that challenge.
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3 of 3 people found the following review helpful By Midwest Book Review on July 11, 2010
Format: Paperback
Research is not something that will turn a direct profit, but it doesn't mean it can't be profitable. "Building & Running a Successful Research Business" is a guide to running a successful research driven business. Examining the business model needed to be successful in such an environment, the challenges faced, and with plenty of advice drawn on experience, "Building & Running a Successful Research Business" proves to be an invaluable reference for readers and managers, and is a core addition to any business collection.
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2 of 2 people found the following review helpful By Marcy Phelps on August 20, 2011
Format: Paperback
This book offers valuable information and practical tips for both new and experienced information business-owners. The expanded marketing content in the second edition provides up-to-date coverage on attracting the right kinds of clients, and Mary Ellen's advice on the art of the reference interview has proven indispensable for project development and management - even after more than a decade in business.
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