This book is amazing. I had to read the chapters twice to really understand the following chapters. But something tells me I will continue to re-read the book again and again.Published 3 months ago by Reece
Purchased to help secure a job in Interior Design market development. It seems more text book offering theories and ideas, but great concepts. Read morePublished 3 months ago by Miss Jena
This is the greatest book if you love branding. Leave it on your mantle for parties and get togethers ha.Published 10 months ago by Keith Jeter
It's a great book, that explain the essencials of branding in an easy and intersting way. I recommend this book for those who are introducing to the world of branding.Published 13 months ago by ariosto
Basic literature for brand builders, marketing professionals and anyone building or administrating a company. Read morePublished 21 months ago by Patrick Silveira
I am a product manager of cosmetic brand. The book become a bible for my marketing strategy.
It includes a lot novel campaign example. The content is not dry but interesting.
Brands = relationships which means they're multifaceted, complex, and dynamic. Aaker offers 10 guidelines for building stronger brands and uses his brand identity model (and... Read morePublished on December 26, 2009 by Sara Toussaint