Purchased to help secure a job in Interior Design market development. It seems more text book offering theories and ideas, but great concepts. Read morePublished 16 days ago by Miss Jena
This is the greatest book if you love branding. Leave it on your mantle for parties and get togethers ha.Published 7 months ago by Keith Jeter
It's a great book, that explain the essencials of branding in an easy and intersting way. I recommend this book for those who are introducing to the world of branding.Published 10 months ago by ariosto
Basic literature for brand builders, marketing professionals and anyone building or administrating a company. Read morePublished 18 months ago by Patrick Silveira
I am a product manager of cosmetic brand. The book become a bible for my marketing strategy.
It includes a lot novel campaign example. The content is not dry but interesting.
Brands = relationships which means they're multifaceted, complex, and dynamic. Aaker offers 10 guidelines for building stronger brands and uses his brand identity model (and... Read morePublished on December 26, 2009 by Sara Toussaint
This book was very interesting. I got many ideas while reading it. i wish I had read it before starting my businesses.Published on June 1, 2008 by T. D. Lanier
It was a course textbook, but it was a rather nice read. Not too technical.Published on July 2, 2006 by Frenchbluehen
One of the few substabtial texts about brand building. More often than not you'll find little more than rethoric in books about assessing and planning your brand. Read morePublished on February 24, 2006 by Tomas Hrivnak