From Publishers Weekly
Joel Jones, Kansas Cty. P.L., Mo.
Copyright 1995 Reed Business Information, Inc.
This book is amazing. I had to read the chapters twice to really understand the following chapters. But something tells me I will continue to re-read the book again and again.Published 5 months ago by Reece
Purchased to help secure a job in Interior Design market development. It seems more text book offering theories and ideas, but great concepts. Read morePublished 5 months ago by Miss Jena
This is the greatest book if you love branding. Leave it on your mantle for parties and get togethers ha.Published 12 months ago by Keith Jeter
It's a great book, that explain the essencials of branding in an easy and intersting way. I recommend this book for those who are introducing to the world of branding.Published 15 months ago by ariosto
Basic literature for brand builders, marketing professionals and anyone building or administrating a company. Read morePublished 23 months ago by Patrick Silveira
I am a product manager of cosmetic brand. The book become a bible for my marketing strategy.
It includes a lot novel campaign example. The content is not dry but interesting.