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Building a Successful Network Marketing Company: The Systems, the Products, and the Know-How You Need to Launch or Enhance a Successful MLM Company Hardcover – March 25, 1998


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Product Details

  • Hardcover: 320 pages
  • Publisher: Prima Lifestyles (March 25, 1998)
  • Language: English
  • ISBN-10: 076151273X
  • ISBN-13: 978-0761512738
  • Product Dimensions: 8.8 x 5.8 x 1.1 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #926,989 in Books (See Top 100 in Books)

Editorial Reviews

Review

You've Dreamed About It!

Now, This Book Shows You How to Do It!

From the Back Cover

You've Dreamed About It!

Now, This Book Shows You How to Do It!

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Customer Reviews

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Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Tyler Eldred (tylere@unidial.com) on March 17, 1999
Format: Hardcover
Angela Moore's book, Building a Successful Network Marketing Company is a MUST for anyone who is, or is thinking of, supplying products or services to Network Marketing companies. Understanding the critical components of how successful network marketing companies operate as well as identifying the characteristics of a sound, well run company is crucial to more effectively screening prospective clients and allocating resources toward companies with the highest probability of success. We seek long term vendor/client strategic partnerships and this one book is helping us redefine our target prospects and qualifying criteria.
This book is successfully accelerating the knowledge base of members of our Network Marketing Services Division. From compensation plans to legal issues; from product selection to marketing and educational issues, this book will increase your knowledge base and industry savvy. This increased knowledge base is providing us the edge in understanding and proactively serving the communication solution needs of Network Marketing Companies. Ms. Moore is helping us become a valued partner to our clients rather than simply a supplier.
Ms. Moore's knowledge, energy and enthusiasm for the Network Marketing Industry shine through in this wonderful book. Let Building a Successful Network Marketing Company help you and your company be more successful.
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7 of 7 people found the following review helpful By A Customer on March 15, 1999
Format: Hardcover
"Finally! A credible and definitive guide to the inner workings of network marketing that demystifies the whats, whys and hows of the corporate side of the industry. Angela Moores Building a Successful Network Marketing Company effectively lays out the crucial concepts, components and systems that separate the here-today-gone-tomorrow schemes from the long term successful network marketing companies. The approach is professional, the content rich and it provides an invaluable resource to start-up and mature direct selling businesses and executives. This book is a must to put the form and function of network marketing management into perspective. It is at the head of my client "required reading" list.
A number of books have been written by networkers and industry executives that address the subject from varying perspectives and degrees of experience. Each of them add their contribution to the literature base, but none gives a more complete treatment and clear picture of what it takes to establish and operate a successful MLM business. This book can save readers immeasurable time and expense. The thoughtful reader will find the breadth of content makes this a vital resource reference book for every department and executive/staff member of their business.
Ms. Moore writes from a wealth of personal experience, yet judicially accesses the experts in those areas where here experience can be strengthened by collaboration. Her access to the industrys top advisors and executive professionals further speaks of the breadth of her experience and understanding of the operational elements of the business.
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8 of 9 people found the following review helpful By William Van Hefner VINE VOICE on September 8, 2002
Format: Hardcover
This is probably the best book I have read on the multilevel marketing industry to date. Although small in size, it is absolutely packed with valuable information.
Despite the title's name, this book is valuable to everyone who is involved in MLM, not just those contemplating starting their own MLM company. Its straightforward writing style and well researched text are a refreshing change from the many mindless motivational books available in the MLM industry today.
Although the book is pro-MLM in general, it does not gloss over any aspects of the industry, or try to sell it as a get-rich-quick panacea. It mainly seems to be aimed at businesspeople new to the industry, who are trying to understand it for the very first time. It's not written for "MLM junkies", but for professionals who actually want to learn the real ins and outs of the business. An informative background of MLM's history is included, as is a look at what differentiates MLM's from traditional business models.
Probably the most fascinating aspect of the book is the insider's view it gives on how MLM's are formed. It lays-out the requirements for an MLM to be successful, as well as explain the elements that all (successful) MLMs have in common. It practically gives you a blueprint of how all MLM's are formed, and how they are successfully run. This isn't the type of information you will find in typical MLM books.
Other valuable parts of the book include a look at the legalities of MLM, most common mistakes made by MLMs, structuring the sales organization, compensation plans, product selection and more.
If you buy only one book on multilevel marketing, this should be it. It is well written, well researched and contains a treasure trove of valuable information.
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6 of 7 people found the following review helpful By dwg1011@aol.com on December 5, 1998
Format: Hardcover
The book covers all the aspects of organizing a successful network marketing company. Especially valuable, was the recommendation to get an experienced "rain-maker" to head up the sales side of the business. I have two criticisms of the book. First, the book seems to target the needs of a MLM company transitioning from a start-up to a mid-sized company. I would have liked to have seen more information on how a start-up could manage to provide the services a more established MLM company offers without hiring a boatload of people. Second, several of the books chapters contained articles that I had already downloaded off the web.
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