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Building Successful Online Communities: Evidence-Based Social Design Hardcover – March 23, 2012

4.8 out of 5 stars 5 customer reviews

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Editorial Reviews

Review

Building Successful Online Communities is the book we've all been waiting for. Students, faculty, and professional developers will learn how online communities function. There's something for everyone -- empirical findings framed in theory, and gems of advice. The authors are remarkable researchers, teachers, and leaders in the field.

(Jennifer J. Preece, Professor and Dean, College of Information Studies, University of Maryland's iSchool)

While many books have described the patterns and building blocks of successful social spaces from an architectural perspective, Building Successful Online Communities moves beyond the tangible and derives critical features and design claims for thriving communities in the more malleable online world. The authors provide real world examples and observations to help practitioners design an online community. In the process, they create a vocabulary and environment that engages the reader to want to design an online social space.

(Kyratso George Karahalios, Associate Professor, University of Illinois)

This work provides the science behind the observations we made in Building Web Reputation Systems. Its format of design claims, thoroughly supported by research and examples, is a must-have resource for anyone thinking of deploying successful online communities.

(F. Randall Farmer, online communities pioneer, and coauthor of Building Web Reputation Systems)

About the Author

Robert E. Kraut is Herbert A. Simon Professor of Human--Computer Interaction at Carnegie Mellon University.

Paul Resnick is the Michael D Cohen Collegiate Professor of Information at the University of Michigan.

Sara Kiesler is Professor of Human Computer Interaction at Carnegie Mellon University. She has been elected into the CHI Academy by The Association for Computing Machinery's Special Interest Group on Computer-Human Interaction (ACM SIGCHI) in recognition of her outstanding leadership and service in the field of computer-human interaction.
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Product Details

  • Hardcover: 328 pages
  • Publisher: The MIT Press (March 23, 2012)
  • Language: English
  • ISBN-10: 0262016575
  • ISBN-13: 978-0262016575
  • Product Dimensions: 7 x 0.6 x 9 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #392,241 in Books (See Top 100 in Books)

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Format: Hardcover
I've been using a draft form of this book to teach graduate-level classes on online communities for several semesters (inspired in part by Paul Resnick's excellent course on the topic at the University of Michigan's School of Information where I received my PhD). I highly recommend it for other professors and practitioners who want to understand some of the theoretical underpinnings of online community interactions as well as practical implications for community designers. There really is no recent, comparable book on the market. I'm a fan of other practitioner-oriented books, but they lack the theoretical foundation that makes this one so compelling and will also make it more enduring as specific technologies change.

The book uses a common "design claim" framework, that is excellent for students to internalize, as it teaches them a systematic and testable way to approach online community design. An example of a design claim from the book is: "People will be more willing to contribute in an online group when they think
that they are unique and others in the group cannot make contributions similar to theirs." The design claim ties a specific design principle (i.e., emphasize the uniqueness of a contribution) to a goal (i.e., increase members' contributions). Design claims also have conditions under which they may apply, such as the demographics, size, and topic of the community. The complete formulation of this type of design claim looks like this: "alternative X helps/hinders achievement of
goal Y under conditions Z". Other claims focus on which of different design alternatives will be more successful. Specific ideas on how to implement the various design claims along with the theoretical basis for them are discussed alongside each design claim throughout the book.
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Format: Hardcover
As a design researcher and founder of an online community, I reference Kraut and Resnick's book at least once a week to gain insight into the behavior and design of online communities. The editors provide a collection of evidence based essays on online communities. Drawing from computer science and the social sciences, the authors address the fundamental questions of online communities including how to start a community, encourage contributions, engage members, and regulate community. This edited volume is invaluable for understanding and designing for successful online communities.
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Format: Hardcover
This is a great book for those interested in marketing and want to build a social community around their company or product. This book will help you through the community design process as well as help you understand other communities (facebook, twitter, etc) which a company may be using for their social media marketing.
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By Ni Yan on March 29, 2013
Format: Hardcover Verified Purchase
Overall I'm very satisfied with the service and the book itself. The book is really helpful and can give you many practical suggestions.
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Format: Hardcover Verified Purchase
Was just what I wanted.
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