Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: Richard C. Cook, President & Chief Executive Officer, MAPICS, Inc. Taking Creative Risks; Joe Wang, Chief Executive Officer, LANDesk Software, Inc. Executing Results in Software; Thomas M. Nies, Chief Executive Officer, Cincom Systems, Inc. Client Success Powers Our Success; Brent Lippman, President & Chief Executive Officer, Khimetrics, Inc. Staying Ahead of the Technology Curve; Jason Judge, Chief Executive Officer, ScriptLogic Corporation Growing Your Business; Dr. Jeffrey A. Green, President & Chief Executive Officer, DATATRAK International, Inc. Success Factors for an ASP Business; Thomas Erickson, Chief Executive Officer, Systinet Corporation Focus on the Customer: Enterprise Software Selling; Peter Charness, Chief Product Officer & Senior Vice President, Global Marketing, JDA Software Group Software Sales Strategies; Howard Koenig, Chief Executive Officer, Responsys, Inc. The Fundamentals of the Software Business; Phillip T. Ragon, Chief Executive Officer, InterSystems Corporation Creative Leadership and Successful Clients: How to Build a Profitable Business.
