Customer Reviews

Building Trust at the Speed of Change: The Power of the Relationship-Based Corporation

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I was looking for a book on how to create trust. The title of the book, and the idea that fundamental change only happens in a culture of trust, seemed to be exactly, what I was looking for. The book contains chapter after chapter just a description of a dream world. The plenty of examples are simply narrative stories that are full of fairy tale. The examples to show, what doesn't work are simply fiction by the author. Anybody can make any point and invent a story to proove that point.

I couldn't read the book entirely. Reading a few chapters and picking interesting spots didn't show a single concrete step on creating trust, or concept on how trust is created.

Read the title, that's about the only valuable part of the book and save the money.

If you are looking for a "how" book, look elsewhere. However, if you are looking for a "why" book this is the one. Why is trust important? Why are relationships essential? Why follow the relationship-based approach? The answers lie here. It is a well documented and, I believe, important book to read.