Building Web 2.0 Business Websites: Business Process Innovation with Web 2.0 and Joomla! [Paperback]

Jackley Cesar (Author)

Book Description

Publication Date: May 27, 2008

Modern organizations use the web as a platform to foster innovation in product development, marketing campaigns, recruiting, fundraisers, sales, and support. Web strategists call that trend web 2.0. This book is about web 2.0 business websites. It provides a step-by-step procedure to build a web 2.0 business or organization website that generates results in the value chain of a company. You can use it to: 1- Define web 2.0, and its business rules. 2- Choose components, and features for a web 2.0 website. 3- Create navigation, pages, and contents for a web 2.0 website. 4- Implement the backend of a web 2.0 website. 5- Create a web 2.0 User interface. 6- Create, and organize contents in Joomla! 7- Add features to web 2.0 websites. 8- Configure web 2.0 websites to let users add values in Product Development, Marketing, and Sales and Support. 9- Integrate web 2.0 websites with CRM tools. 10- Integrate web 2.0 websites with IM, Videos, and Voice over IP tools.

Product Details

• Paperback: 176 pages
• Publisher: Jackley Cesar (May 27, 2008)
• Language: English
• ISBN-10: 0981642101
• ISBN-13: 978-0981642109
• Product Dimensions: 8.4 x 5.4 x 0.6 inches
• Shipping Weight: 10.6 ounces
• Average Customer Review: 2.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,871,445 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

1.0 out of 5 stars Poor book all the way around!, December 20, 2008

By 

Kevin Morrison "3 Joomla Geeks" (USA Northwest) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Building Web 2.0 Business Websites: Business Process Innovation with Web 2.0 and Joomla! (Paperback)

I will not set here and say I am a Joomla master by any means. I will tell you I have a dozen or so books on the subject and this book is not only poorly written, but the author has no real understanding of Joomla.

With the size of the font, you would think it was written for a 5 year old. It is obvious it was written to just take up space and make it look like a bigger book than its content is worth.

One third of the book just shows html code that is incomplete and left me wondering why the author thought it would work in Joomla or a browser for that matter?

He rambles on and on in the topics with no direction, constantly repeating his words and in the end left me with more questions than answers. There is very little relevance to show this writer even has an understanding of Web 2.0 let alone the ability to write about it.

If you don't believe me just go to his web site [...]. What you see is exactly what he calls a Web 2.0 web site, because the shady examples in the book are this web site. The book tells me to go to the site and I can download the code used in the book. As of this comment there is no link anywhere on the site.

Folks there are a ton of great books on Amazon to help you build with Joomla, this is without a doubt the most useless book I have ever read. It took my two and a half hours to go from cover to cover. I learned absolutely nothing! Jackley Cesar Shame on you for this worthless book! It may be worth 2 dollars not a penny more! If there was a negative position on the star rating you would still rank below that! Sadly enough I have to give you at least one star just to be able to warn people of the mistake they are about to make!

4.0 out of 5 stars Excellent guide for Web 2.0, December 21, 2008

By 

Rubiel Vernet "Ruby" (MA) - See all my reviews
(REAL NAME)   

This review is from: Building Web 2.0 Business Websites: Business Process Innovation with Web 2.0 and Joomla! (Paperback)

I am not a master in Joomla but I know well the subject of web 2.0. I've read this book a couple of times, and I was able to build a website from scratch using Joomla. I've also compared it with other Joomla and web 2.0 books. It is not the ideal tutorial for Joomla professional web designers, but it is an excellent guide for web 2.0. It demonstrates how to use crowd-sourcing, social networking, and other web 2.0 to create values in product development, fund-raisers, marketing campaigns, sales, and support. To get a better idea use the Amazon "search inside" feature and read the first chapter. I think the author has explained well how to use web 2.0 in business process innovation.

The book does not have a demo website but you can get the code from the publisher's website if you email them.