Building Your Business with Google For Dummies [Paperback]

Brad Hill (Author)

Book Description

Publication Date: June 25, 2004 | ISBN-10: 0764571435 | ISBN-13: 978-0764571435 | Edition: 1

• The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
• Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
• From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
• Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

Editorial Reviews

Review

“…clear and well-placed diagrams…plain English explanations…” (Internet Works, Autumn 2004)

From the Back Cover

Partner up with Google and watch your business boom!

Find out how to score high in searches, use AdWords, and connect with customers

Google – what a magnificent, two-headed creature! On one side are searching customers; on the other, business owners like you. This book helps bring both together to live happily ever after. Here’s where you’ll discover how to climb higher on Google’s index, explore its great advertising programs, and find out how your site can win the search sweepstakes.

The Dummies Way

• Explanations in plain English
• "Get in, get out" information
• Icons and other navigational aids
• Tear-out cheat sheet
• Top ten lists
• A dash of humor and fun

Discover how to:

• Find customers seeking what you sell
• Optimize advertising keywords
• Maximize cost-per-click benefits
• Plan and execute an ad campaign
• Build revenue with AdSense
• Place higher in search results

See all Editorial Reviews

Product Details

• Paperback: 384 pages
• Publisher: For Dummies; 1 edition (June 25, 2004)
• Language: English
• ISBN-10: 0764571435
• ISBN-13: 978-0764571435
• Product Dimensions: 7.3 x 0.6 x 9.1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #187,949 in Books (See Top 100 in Books)

More About the Author

I'm a nonfiction writer. In a typical year I write about a half-million words for publication in various media and genres. My book authorship is mostly of the how-to variety; I've penned (word-processed, actually) several "...For Dummies" titles, one "Complete Idiots Guide to..." book, and a number of non-series titles. Over the years I've written hundreds of columns and articles for magazines and Web publications. Currently I'm a lead blogger at Weblogs, Inc, where I manage a small writing staff and oversee several blogs. I have posted well over 3,000 blog entries at Weblogs, Inc. (Even I find that hard to fathom). At the time of this writing, my most recently completed book is "Blogging For Dummies," which will be out in January, 2006.

A typical day consists of ... well, writing. I sit down, check e-mail and IM messages, and start out blogging for a couple of hours to sharpen my brain for the day. If a book is in progress, chances are good that a ferocious deadline is nipping at my heels; most of my books are written in short, concentrated bursts (weeks, not months). When two or more projects collide I am reminded of the motto at an espresso bar near my home: "Sleep is for the weak."