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Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur Paperback – April 15, 2014

4.8 out of 5 stars 19 customer reviews

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  • Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur
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Editorial Reviews

Review

“Shows you how to put your right-brain strengths to work in a successful business, and does it in a way that’s playful and fun.”
Daniel H. Pink, author of A Whole New Mind

“This book shines a brilliant light onto HOW to make it all REAL. Jennifer Lee’s book is an inspiring combination of kindness, fun, and extremely practical wisdom. You’ll be able to engage meaningfully with your perfect customers and create unique products and programs — and make real money from your very real unique gifts.”
SARK, author and artist of Succulent Wild Woman

“You’ll walk away from this book feeling empowered, motivated, and ready to accomplish your biggest creative business goals.”
Kari Chapin, author of The Handmade Marketplace

“Many creatives get tripped up when it comes to the tactics of running and growing a business. Good news: they can now turn to Jennifer Lee’s refreshing new book for practical guidance that speaks their own language. Her visual approach makes even the more left-brain activities — like sales and marketing — achievable and even fun.”
Chris Guillebeau, New York Times bestselling author of The $100 Startup

About the Author

JENNIFER LEE is the founder of Artizen Coaching and the bestselling author of The Right-Brain Business Plan, which has helped tens of thousands of entrepreneurs around the world launch their creative businesses. Before pursuing her own passions full-time, she consulted for ten years for Fortune 500 companies such as Gap Inc., Accenture, and HP, helping leaders and organizations manage change. She lives in the San Francisco Bay Area. 
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Product Details

  • Paperback: 248 pages
  • Publisher: New World Library (April 15, 2014)
  • Language: English
  • ISBN-10: 1608682560
  • ISBN-13: 978-1608682560
  • Product Dimensions: 7 x 0.7 x 8.9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #291,431 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Robert Morris HALL OF FAMETOP 500 REVIEWERVINE VOICE on April 24, 2014
Format: Paperback
Although Jennifer Lee says she wrote this book for "right-brain entrepreneurs around the world who courageously take inspired actions and make their big visions real, step by small step," the fact remains that the information, insights, and counsel she provides can be of substantial value to almost anyone, include school students, who may lack confidence in how "creative" they are but, nonetheless, are determined to accelerate their personal growth and, once embarked on a career after formal education, their professional development. The entrepreneurial mindset is not limited to those involved with start-ups or companies with less than a dozen employees. This mindset can be developed by almost anyone, whatever the given business may be. Lee wrote this book for a wider audience than her dedication suggests.

I urge everyone to complete the "Sustain Success Survey" (Pages 7-11), then after reading the first two Parts of the book, review responses and make whatever revisions may be necessary, given what has been learned thus far. Then repeat the process after reading Parts III and IV. Keep in mind that Lee concludes with additional resources (Pages 213-217). As is also true of sources that offer a wealth of learning and -- yes -- re-learning opportunities, the ROI of this book will depend almost entirely on how much time, energy, attention, and reflection are invested while reading it.

I commend Lee on her brilliant use of various reader-friendly devices.
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A good way for creative business-owners to take a look at their business building and do something to change or increase it.

It's not packed with revolutionary business ideas, but it IS packed with new ways to tackle those odious business-building efforts and administrative tasks that make most right-brain people dither and stumble.

The book is cheerful, helps point out where the dark spots are and how to shine a light in there. It has solid ideas, uses sketch-notes (illustrations for directions and concepts) and makes reading it easy.
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Many creatives don’t see themselves as business orientated, which is why today’s book is so useful for creatives interested in promoting and selling their art.

I am an avid reader so when I heard about Jennifer Lee I watched some of her workshops during her last online summit and read her book Building Your Business the Right Brain Way.

I enjoy reading books on business from different perspectives and I can see from the start why Jennifer Lee resonates with creatives. She is a creative herself and created resources to visually express and map out our business needs as working artists. She connects the creative process for art making with the creative process of developing and refining our business strategy.

Lee’s advice comes from a place of pragmatism, with smart, actionable steps we can take to reflect on and develop our business. Her work also acknowledges the importance of our intuition and soul-connection to our art. Included are fun and playful worksheets that get down to the nitty gritty details of business while also acknowledging our creative spirit.

I enjoy the activities Lee created because they are visual and expressive. It takes the bite out of the daunting nature of creating and managing an arts based business. It also gives us practical reflections for us to consider to build the business we want to run.

I really enjoyed one of the first exercises in the book, the entrepreneurial ecosystem. It’s a great way to get a literal picture of your ideas/goals/practice when it comes to the business side of your creativity.

One really good tidbit that resonates with me:

“Be willing to take action and put yourself out there, even when you don’t feel ready and even if your idea is not yet perfect.
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Format: Paperback
Building Your Business the Right-Brain Way by Jennifer Lee is a solid book to help more creative types (or right-brained people) build their business. Lee includes valuable resources and tips on succeeding, and coaches you through the exercises to help you along the way. If you have big goals or little goals, this is definitely a book you should read!

Building Your Business the Right-Brain Way is a fun, colorful, and engaging book to read about business. It doesn’t seem like those words should be used in the same sentence, but it works with Lee’s book!

The format of the book works in an organized, practical way to help people who are more creative than set on working with excel sheets about money and their business plan. Of course a business should be taken seriously, but who says you can’t also have fun while being successful with it? Jennifer Lee proves that you can do both, and I adore her for it!

The book has four parts: The Lay of the Land, Setting the Stage for Yourself and Your Right Peeps, Getting Down to Business, and Sustaining Your Success. You don’t even have to read them in order. If you want to though, you can! That is the beauty of her book, you can use what is relevant to you, and skip over the rest.

Throughout the book, you’ll also find: Right-Brain Reflections, Illustrated Play Sheets, Exercises, Right-Brain Entrepreneur Spotlights, Tips, Action Accelerators, and Left-Brain Checklists. All of these are helpful, especially the calls to action to get you moving in the right direction!

Overall, I think that this is an invaluable tool for right-brained business people. It can help tremendously, and therefore, I highly recommend it.

* Thank you to the publisher of Building Your Business the Right-Brain Way, New World Library, for providing me with a copy of this book for review. All opinions expressed are my own.
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