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Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur Paperback – April 15, 2014
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— Daniel H. Pink, author of A Whole New Mind
This book shines a brilliant light onto HOW to make it all REAL. Jennifer Lee’s book is an inspiring combination of kindness, fun, and extremely practical wisdom. You’ll be able to engage meaningfully with your perfect customers and create unique products and programs — and make real money from your very real unique gifts.”
— SARK, author and artist of Succulent Wild Woman
You’ll walk away from this book feeling empowered, motivated, and ready to accomplish your biggest creative business goals.”
— Kari Chapin, author of The Handmade Marketplace
Many creatives get tripped up when it comes to the tactics of running and growing a business. Good news: they can now turn to Jennifer Lee’s refreshing new book for practical guidance that speaks their own language. Her visual approach makes even the more left-brain activities — like sales and marketing — achievable and even fun.”
— Chris Guillebeau, New York Times bestselling author of The $100 Startup
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Top Customer Reviews
I urge everyone to complete the "Sustain Success Survey" (Pages 7-11), then after reading the first two Parts of the book, review responses and make whatever revisions may be necessary, given what has been learned thus far. Then repeat the process after reading Parts III and IV. Keep in mind that Lee concludes with additional resources (Pages 213-217). As is also true of sources that offer a wealth of learning and -- yes -- re-learning opportunities, the ROI of this book will depend almost entirely on how much time, energy, attention, and reflection are invested while reading it.
I commend Lee on her brilliant use of various reader-friendly devices.Read more ›
It's not packed with revolutionary business ideas, but it IS packed with new ways to tackle those odious business-building efforts and administrative tasks that make most right-brain people dither and stumble.
The book is cheerful, helps point out where the dark spots are and how to shine a light in there. It has solid ideas, uses sketch-notes (illustrations for directions and concepts) and makes reading it easy.
I am an avid reader so when I heard about Jennifer Lee I watched some of her workshops during her last online summit and read her book Building Your Business the Right Brain Way.
I enjoy reading books on business from different perspectives and I can see from the start why Jennifer Lee resonates with creatives. She is a creative herself and created resources to visually express and map out our business needs as working artists. She connects the creative process for art making with the creative process of developing and refining our business strategy.
Lee’s advice comes from a place of pragmatism, with smart, actionable steps we can take to reflect on and develop our business. Her work also acknowledges the importance of our intuition and soul-connection to our art. Included are fun and playful worksheets that get down to the nitty gritty details of business while also acknowledging our creative spirit.
I enjoy the activities Lee created because they are visual and expressive. It takes the bite out of the daunting nature of creating and managing an arts based business. It also gives us practical reflections for us to consider to build the business we want to run.
I really enjoyed one of the first exercises in the book, the entrepreneurial ecosystem. It’s a great way to get a literal picture of your ideas/goals/practice when it comes to the business side of your creativity.
One really good tidbit that resonates with me:
“Be willing to take action and put yourself out there, even when you don’t feel ready and even if your idea is not yet perfect.Read more ›
Building Your Business the Right-Brain Way is a fun, colorful, and engaging book to read about business. It doesn’t seem like those words should be used in the same sentence, but it works with Lee’s book!
The format of the book works in an organized, practical way to help people who are more creative than set on working with excel sheets about money and their business plan. Of course a business should be taken seriously, but who says you can’t also have fun while being successful with it? Jennifer Lee proves that you can do both, and I adore her for it!
The book has four parts: The Lay of the Land, Setting the Stage for Yourself and Your Right Peeps, Getting Down to Business, and Sustaining Your Success. You don’t even have to read them in order. If you want to though, you can! That is the beauty of her book, you can use what is relevant to you, and skip over the rest.
Throughout the book, you’ll also find: Right-Brain Reflections, Illustrated Play Sheets, Exercises, Right-Brain Entrepreneur Spotlights, Tips, Action Accelerators, and Left-Brain Checklists. All of these are helpful, especially the calls to action to get you moving in the right direction!
Overall, I think that this is an invaluable tool for right-brained business people. It can help tremendously, and therefore, I highly recommend it.
* Thank you to the publisher of Building Your Business the Right-Brain Way, New World Library, for providing me with a copy of this book for review. All opinions expressed are my own.
Most Recent Customer Reviews
Excellent book, well written and full of good&practical advices.Published 6 months ago by Djordje Jancic
This has helped me so much. I am launching my products the first of January!Published 6 months ago by melodyb
I dislike paperwork and business organization - I just want to market my service. With the method of planning that Jennifer has developed, I found clarity and direction. Read morePublished 8 months ago by Bobbi Winslow
Really love this book, I suggest any business owner with a right brain to embrace its concept!Published 13 months ago by Little Blog Dress
This is the book for you if you are an artist and wanting to expand as a way to make a living! She thinks like an artist!Published 16 months ago by Elsie H. Wilson
Finally a book for the right brain to understand the complexities of business. Yea! Jennifer Lee! Thank you.Published 17 months ago by Jennifer E. McManus
As a creative...so pleased to have this book as a point of reference. Brings structure and process into the equation necessary to better balance creative, free form... Read morePublished 19 months ago by Artful Muse