Building Your Company's Good Name: How to Create & Protect the Reputation Your Company Wants & Deserves [Hardcover]

Davis Young (Author)

Book Description

Publication Date: March 28, 1996

Here is the one essential survival kit to navigating the murky, dangerous waters of reputation management. Building Your Company's Good Name gives you the checklists, step-by-step instructions, and real-world examples you need to succeed.

Editorial Reviews

From Booklist

Assuming that people do business with organizations they trust, the establishment and preservation of a good name is critical to the long-term success of any organization. The author explains the steps for building a good organizational reputation and provides strategies and guidelines for participation in the reputation process. He contends that reputation management is the foundation of the company and that public relations is a mirror revealing the company built on that foundation. Establishing a good reputation starts in the boardroom and is a senior management responsibility; it is hard work, and the planning for and nurturing of a good reputation is a constant task involving all levels of the company. He sees "damage control" as time wasted on repairing a business problem that very likely could have been avoided. The author reviews key issues in effective communication with employees, the media, and other relevant parties to preserve a company's reputation. These issues are critical skills in maintaining a good name as a company strives to produce products or services effectively, behave with a minimum or no damage to society, and operate at a level above what is expected of it in terms of financial performance, quality, corporate responsibility, and citizenship. Mary Whaley

Product Details

• Hardcover: 208 pages
• Publisher: AMACOM (March 28, 1996)
• Language: English
• ISBN-10: 0814403085
• ISBN-13: 978-0814403082
• Product Dimensions: 9.1 x 6 x 0.9 inches
• Shipping Weight: 1 pounds
• Amazon Best Sellers Rank: #260,993 in Books (See Top 100 in Books)
  • #72 in Books > Business & Investing > Management & Leadership > Strategy & Competition

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