Building Your eBay Traffic the Smart Way: Use Froogle, Datafeeds, Cross-Selling, Advanced Listing Strategies, and More to Boost Your Sales on the Web's #1 Auction Site [Paperback]

Joseph T. Sinclair (Author)

Book Description

Series: Building Your Ebay Traffic the Smart Way | Publication Date: February 22, 2005

"What if you could double your eBay sales with one mouse click? Sound impossible? Welcome to the next big development in the world of online auctions: datafeeds. Using a datafeed to export your eBay auction listings, your items will now surface in shopping-focused searches performed by engines like Yahoo! Shopping, Amazon, and Google's new Froogle service. Instead of a general search, which finds thousands of Web pages that merely mention an item, sites like Froogle and Yahoo! Shopping return a list of online retailers who actually sell the product. Would you like to be on those lists? Building Your eBay Traffic the Smart Way gives you dozens of new strategies for reaching people whose only goal is to buy. With auction management software or a service, your eBay business information is kept in a database that can feed information to other e-commerce systems -- like Froogle, Yahoo! Shopping, Amazon, and other product search engines. Which means that your product is now available not only to eBay buyers but also to a whole new universe of online shoppers! Building Your eBay Traffic the Smart Way also unlocks the incredible power of cross-selling (linking from one auction to another), targeted advertising, pro-quality photography, eBay stores, online malls, and much more!"

Editorial Reviews

Book Description

"What if you could double your eBay sales with one mouse click? Sound impossible? Welcome to the next big development in the world of online auctions: datafeeds.

Using a datafeed to export your eBay auction listings, your items will now surface in shopping-focused searches performed by engines like Yahoo! Shopping, Amazon, and Google’s new Froogle service.

Instead of a general search, which finds thousands of Web pages that merely mention an item, sites like Froogle and Yahoo! Shopping return a list of online retailers who actually sell the product. Would you like to be on those lists?

Building Your eBay Traffic the Smart Way gives you dozens of new strategies for reaching people whose only goal is to buy. With auction management software or a service, your eBay business information is kept in a database that can feed information to other e-commerce systems -- like Froogle, Yahoo! Shopping, Amazon, and other product search engines.

Which means that your product is now available not only to eBay buyers but also to a whole new universe of online shoppers!

Building Your eBay Traffic the Smart Way also unlocks the incredible power of cross-selling (linking from one auction to another), targeted advertising, pro-quality photography, eBay stores, online malls, and much more!"

About the Author

Joseph T. Sinclair (Vallejo, CA) is the author of eBay the Smart Way (0-8144-7204-4), eBay Motors the Smart Way (0-8144-7252-4), and other titles in the eBay the Smart Way series. He has also been a successful online entrepreneur.

Product Details

• Reading level: Ages 17 and up
  
• Paperback: 288 pages
• Publisher: AMACOM; 2 edition (February 22, 2005)
• Language: English
• ISBN-10: 0814472699
• ISBN-13: 978-0814472699
• Product Dimensions: 8.8 x 7 x 0.9 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 3.0 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #1,275,495 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

41 of 42 people found the following review helpful:

1.0 out of 5 stars Dumber than Dummies - A Waste of Time., September 21, 2005

By 

Marcus Abundus (Los Altos, CA USA) - See all my reviews

This review is from: Building Your eBay Traffic the Smart Way: Use Froogle, Datafeeds, Cross-Selling, Advanced Listing Strategies, and More to Boost Your Sales on the Web's #1 Auction Site (Paperback)

First of all I am shocked, shocked I tell you that the American Management Association would publish a series of books of this low caliber.

Like most things these days the buildup and hype is overshawdowed by the delivery. On the back cover of the book it states that "This unvelievably powerful book shows step-by-step how to get all of your items listed not only on eBay but also on Amazon.com..." but it doesn't it only briefly mentions Amazon; in two places in only a very minor way (check it out for youself, use the look inside to check the back cover, table of contents, and the index.)

This is the most simplistic of internet books I have ever read...with all the the practical internet nutrition as a bag of skittles. Most chapters are no more than 7 or eight pages, with unbeleivably huge font type and paragraph headings that it ressembles a kids book.
For example Chapter 10, Creating Yahoo Ads, totals less than two full pages!!! This chapter only has about 48 (FORTY EIGHT) lines of full text, about what a sixth grade reader would expect.

I first picked up the book because of the cover text which states, "Use Froogle, Datafeeds, Cross selling, Advanced Listing Strategies and more to boost sales on the webs #1 auction site."
Being interested in the concept of datafeeds I was dissapointed when I got to that portion of the book.

One other mention here. The author does a good job of making a plug for his other books and websites, but I suggest you go to his website. For someone that is making money on the internet and writing books about it the site looks like those from 10 years ago, about the time eBay was started. It has the coolness factor of white shoes with plaid pants. I will say though that he did have a good idea with the diagram about linking multiple websites on page 127.

Very dissapointed. Do your self a favor and look for other ebay books.

44 of 46 people found the following review helpful:

1.0 out of 5 stars Waste of time, shallow, filled with spelling errors, December 3, 2005

By 

Brian - See all my reviews

This review is from: Building Your eBay Traffic the Smart Way: Use Froogle, Datafeeds, Cross-Selling, Advanced Listing Strategies, and More to Boost Your Sales on the Web's #1 Auction Site (Paperback)

The book is so bad that I'm compelled to review it so that others do not make the same mistake and waste their time as I have.

* Many of the chapters are 2-3 pages each. This would have been less annoying if there was valuable & concise information in those few pages. However, the ideas are shallow, not well supported, but the author rambles and repeats them over & over.

* Spelling errors -- for example, "umbrella" was spelled as "unbrella" and "advertise" as "advertsie" and these were just two I noticed without even looking very closely. This is small thing but makes you think that the author just threw the book together.

* Overall, the book is very conversational & unprofessional. The author used sentence fragments in almost every paragraph, and many times the author would introduce a topic by asking "What is XX? Well I'll tell you." (literally, this is the sentence structure, word for word, what was used over & over).

* Author advises for several topics (e.g., photographing items to sell) that the reader should buy his other books to learn more in depth. This is frustrating since nothing in the book is covered in any depth.

I read through this book in about an hour, and it was enough to decide to return this and look to get other Ebay books instead.

29 of 29 people found the following review helpful:

1.0 out of 5 stars A one idea book, September 24, 2005

By 

Dee "Knowledge Seeker" (D.C Metro Area) - See all my reviews

This review is from: Building Your eBay Traffic the Smart Way: Use Froogle, Datafeeds, Cross-Selling, Advanced Listing Strategies, and More to Boost Your Sales on the Web's #1 Auction Site (Paperback)

This book has one idea -- feed from a data base -- and he beats it to death. It is not really helpful beyond the data base idea.