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Built for Growth: Expanding Your Business Around the Corner or Across the Globe Kindle Edition

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Length: 366 pages Word Wise: Enabled

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Editorial Reviews

From Publishers Weekly

Starred Review. Ever walk into a Starbucks and wonder: why didn't I think of this? But, honestly, do you really understand the merchandising mechanics of getting a million people to line up for a tall vanilla latte, or of matching up a dark green mug and a Norah Jones CD with a drink order? Rubinfeld, Starbucks's former executive vice president of store development and an advisor to other well-known brands, has given it all quite a bit of thought, and with a writing assist from Hemingway-who also co-authored Bill Gates's book Business @ the Speed of Thought-he painstakingly shares his blueprint for creating financial and cultural retailing success. This is by no means a relaxing corporate history on the rise of a global coffeehouse. It's an intense examination of what goes into conceptualizing a viable retail plan. Whether it involves serving sushi on a conveyor belt or selling sunglasses, he explains how to grow a franchise into a powerful marketing presence. From the initial "ideation" and differentiation of the concept, to choosing the right location for the first store, making the design and merchandising decisions, and attracting venture capital-Rubinfeld walks anyone who wants, or needs, to understand retailing through the thought process at every decision-making opportunity. He does so while continuously drawing examples from the local mall, explaining concepts in terms of what retailers like Oakley, Chico, Potbelly Sandwiches and, of course, Starbucks have done right. He also shares his insights on what others, like the bankrupt candle company Illuminations, did wrong. Rubinfeld sidesteps jargon and avoids cute or memorable phrases... save one: "retail is detail." The phrase aptly summarizes the contents of this book-which in its latter chapters even delves into the minutia of real estate management. This is an intricately detailed game plan for becoming the retailing world's next Starbucks.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Online sales and the big-box stores have knocked down prices for consumer goods, essentially squeezing out the "general retailer"--everybody else. So is it crazy to open a bricks-and-mortar retail store now? Rubinfeld, who helped transform Starbucks into one of the world's most recognized retail brands, and Hemingway, best known as the coauthor with Bill Gates on the number-one best-seller Business @ the Speed of Thought (1999), present solid concepts for keeping a brand fresh and innovative. Their book is based on four fundamental principles of retail strategy but built on a holistic, integrative approach to designing and implementing a retail business plan. All national brands, they tell us, started out as small, family-owned enterprises. Borrowing from the football phrase "go long," they talk about how to plan big and prepare to expand quickly. The specifics they provide--such as merchandising, licensing, and actual site plans--are valuable tools to both existing retailers and start-ups. David Siegfried
Copyright © American Library Association. All rights reserved

Product Details

  • File Size: 1279 KB
  • Print Length: 366 pages
  • Page Numbers Source ISBN: 0131465740
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: FT Press; 1 edition (March 7, 2005)
  • Publication Date: March 7, 2005
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B000P28VWW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #897,952 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews

54 of 55 people found the following review helpful By John G. Hilliard on May 11, 2005
Format: Hardcover
Everything you ever wanted to know about success in retail in jammed into this one book. This author covers it all, not just by focusing on the brand or location, but real solid ideas on people management, property management, finance and long term strategy. Somehow the author covered both how an upstart company can get it done and how a big and bland organization can get back on the right track. The books main focus is helping a retail business expand into becoming the next Starbucks.

The author starts out by detailing some rather hard facts. Most new business owners jump into the enterprise. They do little planning and as a result over half fail within the first year. The author details that the real issues are not always a lack of cash, but that the entrepreneur had a lack of knowledge of how to avoid mistakes, how to efficiently operate a business, and how to think through business issues. The author believes that you need a holistic approach to conceiving, designing and carrying out a retail business plan. This book gives you real world examples on how to keep your brand fresh and relevant. On top of all this the book is also well written and easy to read. The pages fly by. Overall I thought the book was wonderful. It had a ton of insight and more good ideas then you can possibly use. This is one of those books that you keep handy and keep going back to.
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22 of 22 people found the following review helpful By Harold McFarland HALL OF FAMEVINE VOICE on July 30, 2005
Format: Hardcover
If you are working in the retail industry this book will be of interest to you. In it the authors detail how to start or buy a retail business as well as how to revive a failing one. This is not just another book on retail theories. Arthur Rubinfeld has worked with the likes of Starbucks, Oakley, Gateway, and many other highly successful retailers. Co-author Collins Hemmingway also co-authored Bill Gates' best selling book Business @ the Speed of Thought.

The authors provide a step-by-step process focusing on all aspects of a successful retail business including branding, location, employees, customers, finance, and business planning. The book is well organized and follows the normal business growth model from planning and implementing your first store through expansion to using innovation as a way to grow beyond the limits of your current product line or customer profile. Of course such a book would not be thorough if it didn't include information on pitfalls to avoid and the authors do not disappoint the reader in this area either. With solid advice in how to be a success in your retail business Built for Growth is a recommended read.
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16 of 16 people found the following review helpful By Charles Ashbacher HALL OF FAMETOP 500 REVIEWERVINE VOICE on August 12, 2005
Format: Hardcover
Arthur Rubinfeld is the person given the credit for managing the expansion of the Starbucks chain from 100 stores to almost 4,000 worldwide. Therefore, his ideas for how to successfully expand a business should be taken seriously on that basis alone. However, his ideas are so sound that they would be worth considering even if he did not have the track record of success.

One of the primary ideas is the obvious one that location matters. His examination of the value of location deviates from what most people would consider sensible. For some businesses, he points out that having competitors nearby is an asset. For example, if you have a coffeeshop, then having similar shops nearby can be an advantage. Your area can then be known as a place to hang out, so people will travel to that area and the increase in overall traffic will lead to more business for yourself.

Another idea is that the external and internal ambience of your business can make a big difference. The overall customer experience can be substantially altered by simple changes in design, so one must be very careful to do it right. Or if you do it wrong the first time, do not hesitate to correct your error. Rubinfeld puts forward some case studies of how businesses organized the presentation of their goods and the flow of their customers. Some business strategies that appear sound can be counter-productive. For example, having a cashier ask the customer that is checking out if they found everything they were looking for will often have negative consequences. If the customer replies in the negative and there is a long line, there is little the cashier can do to rectify the situation. Any attempt to aid the customer will only annoy the other customers standing in line to pay.
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15 of 15 people found the following review helpful By Tom Ewalds on September 5, 2005
Format: Hardcover
Built for Growth was an extremely thought provoking and eye opening read. Rubinfeld and Hemingway asked themselves a crucial question: 'What makes the growth of truly exceptional companies different from the other companies?' - by answering which, the authors have discovered timeless principles that distinguish growth strategies of outstanding companies.

Of all books on business strategy, this one packs a rare combination of academic rigor, practicality and insight.

As a current business student with a summer internship in a "Built for Growth company," I was amazed as their careful analysis rang true. This is one book I can highly recommend to any student, professional, or business educator looking for those not-so-subtle traits that characterize a truly "Built for Growth" company!!
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