So You Built It and They Didn't Come. Now What? (Paperback)

by Jackie Bassett (Author)
Key Phrases: market accelerants, sales throttle, traditional security products, All Rights Reserved, Bob Darabant (more...)

Editorial Reviews

Review
A clear, concise roadmap articulating how to bring new solutions to market - I’d recommend it to any business executive. -- Mark Hogan - CEO, Governmentsalesforce.com

A necessary read for any survivor of the dot com era, or anyone considering a start-up of their own. -- Ed Morche - VP, Level 3 Communications

Great book for entrepreneurs and business executives. A one-on-one coaching session presenting profound concepts in an easy-to-digest, entertaining writing style. -- Prof. Roy L Morris, Startup Advisor; Member of Board, MIT Enterprise Forum

Jackie Bassett brilliantly presents real-life scenarios aimed at saving entrepreneurs from themselves. -- Stephanie Bauer - Verizon Wireless

This wise woman shares down-to-earth techniques, real-world stories and gut-wrenching truths combined with her passion for helping the CEO. -- Frances Mann-Craik - President of Addison Marketing Group, author of Marketing Under the Radar articles for Tornado Insider

Product Description
This book was designed as a one-on-one coaching session with a variety of experienced entrepreneurs — who have had that Now What moment themselves. Each has gone on to enormous success. Each candidly shares their own true stories and what they did next to get it right. No one told them, now they openly will tell you.

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Product Details

• Paperback: 156 pages
• Publisher: AuthorHouse (January 25, 2006)
• Language: English
• ISBN-10: 1425915469
• ISBN-13: 978-1425915469
• Product Dimensions: 8.9 x 5.9 x 0.5 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #1,562,284 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Gets to the point, March 30, 2006

By	Daniel Ratner (Chicago, IL United States) - See all my reviews (REAL NAME)

I'm a serial entrepreneur (and author of two books on nanotechnology) and know Ms Bassett personally. She's been a good advisor and follows her own advice, not least in this book. Entrepreneurs don't have time - so if you have something to say, say it quickly and say it directly. That's what she's done. I avoid most business books because they drone on for hundreds of pages, this one could be read in two hours and those could be among the most valuable you'll spend.

The advice is this book is invaluable for both entrepreneurs who have started companies (whether or not they are struggling) and for those who are considering starting a company and want to avoid some pitfalls. It is also great for product managers or department heads of bigger companies trying to establish new products.

Read and see why Ms Bassett is a force of nature.

Dan Ratner
Vice President
Sittercity.com

2 of 2 people found the following review helpful:

5.0 out of 5 stars A Fantastic Book!, April 17, 2006

By	Gen Thiers "genevieve thiers" (chicago, il) - See all my reviews (REAL NAME)

I just read this book and was completely surprised to find that it suited an issue that my company is having right now to a tee! We're not a technology company per se...we're an online service for childcare. But we're launching a corporate program right now and Ms. Bassett's book just pegged everything that we have been facing...low sales and adoption rate. I can't want to use her book to turn everything around.

Don't be fooled by the unassuming cover...this book is chock full of great information, presented in a blunt fashion. Her points are solid, her stress on discipline noteworthy and her experience undeniable. I would recommend this book to anyone, and plan to send it to a few fell entrepreneurs today.

1 of 1 people found the following review helpful:

5.0 out of 5 stars A hidden treasure...highly recommended, February 5, 2008

By	Matthew Pinderski - See all my reviews (REAL NAME)

Let's face it. The odds of success are against most startups. Jackie Bassett offers budding entrepreneurs a chance to significantly increase their odds of growing a viable, long-term business. Her direct approach to addressing common business problems and providing practical solutions based on real world experience is invaluable. What's more, Jackie's book is an easy, one-night read. By morning, you'll be energized and ready to tackle any pressing and future business challenges head on. If your goal is to build a product/service with great demand, read this book.

M. Pinderski