Customer Reviews

Bulletproof Presentations

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There is an old saying in sales: "You have to sell the sizzle along with the steak." Most presentation books (and I have read dozens) sell a lot of sizzle and very little meat. Bulletproof Presentations is the best book I have read on business presentations, because it focuses as much on how to develop your content as on the mechanics of the presentation. For example, the concept of an overriding theme is critical to ensuring that your message gets remembered. Campbell's stories and examples show that he is an expert on delivering professional presentations to a business audience, and I believe anyone following his advice can aspire to the same level. I strongly recommend this book.

G. Michael Campbell notes a shocking statistic in the opening pages of his book: Americans fear public speaking more than death. One reason that so many professionals dread making presentations is that they have not been trained in the basics. The best public speakers use techniques that can be taught and learned, and Campbell presents many of the most important of these methods here. We from getAbstract strongly recommend this book to any novice public speakers, as well as to presentation veterans who are sure to pick up a new trick or two.

All of us in business have wished at some time or the other for a "shield" that would stop holes from being shot into the ideas we present. In this book, Mike Campbell offers an easy-to-read and easy-to-follow guide to ensure "bullet-proof presentations." He discusses all aspects of planning and preparing for a presentation including what types of visual aids-from old-fashioned flipcharts to computer-generated media - might enhance the story being told. He explains how to build the body of a speech and choose the right strategy for delivery to guarantee a presentation has not only substance but also style. There are tips and advice for everyone here - no matter their rung on the corporate ladder or how often they present. The "blueprint" for presentation preparation is a handy tool that should be used again and again and the "consider this" illustrations and anecdotes keep the reading stimulating and interesting!