From the Inside Flap
The key to successful investing today is knowing where the markets and economy are going, not where they have been, and focusing on absolute returnsreal profits in your pocket. You, the contemporary investor, instinctively know that the markets of todayand the forces that drive themare quite different than those of past decades. Your intuition tells you that if you are to be successful in the future, you must adjust your investment strategy to reflect the new economic realities. But what strategies? What adjustments? Where can you turn for reality-based answers?
In the positive and forward-thinking Bulls Eye Investing: Targeting Real Returns in a Smoke and Mirrors Market, financial expert John Mauldin makes a powerful case regarding the future direction of the markets and what you must do to be successful in them. Mauldin lays a solid foundation for his argument by examining six major (and very different) ways to look at the stock market as well as the numerous ways Wall Street tries to entice unknowing investors to keep buying overvalued products. Marshalling a huge array of facts and sources, Mauldin looks at these and other issues, including the effects of value, risk, market psychology, and demographics on your potential investments. He details a new approach to investing that will allow you to successfully adjust to the new reality of investing.
In a straightforward and easy-to-understand style, Mauldin helps you understand why traditional stock portfolios shouldnt be your primary investment vehicle in the coming years, and how absolute return vehicles, such as hedge funds (Chapters 2022), specific types of bonds, and certain types of value-oriented stocks (Chapters 1618), and investments can help you control risk, while carefully and methodically growing your investments over the next decade.
Helping you think outside of the Wall Street box, Bulls Eye Investing focuses on finding value and controlling risk, while working with trends (which Mauldin forecasts for you) rather than against them. It will show you why investors must focus on absolute returns instead of relative returns, as well as how research and homework will be rewardedrather than blind trust in an ever-spiraling market.
Good markets are followed by bad markets, which are again followed by good markets. While no one can predict exactly when these markets will begin or end, theres a pretty good chance that this cycle will continue to repeat itself. As an investor, success hinges on your understanding of these ever-changing economic and investment cyclesand your response to them. Bulls Eye Investing can help you make the most of these trends, by showing you how to target your investments toward where the markets will be, not where they have been.
From the Back Cover
Praise for Bull?s Eye Investing
"This book has more wisdom per page than any reader has the right to ask for. John Mauldin knows the score and tells the reader how to join him in keeping count."
??Peter L. Bernstein, author of the bestseller Against the Gods
"John Mauldin?s widely heralded new book, Bull?s Eye Investing, is a breath of fresh air and a treasure trove of market insights and information. When you think you?ve read ?em all, my suggestion is that you turn to this book. Simply put, Bull?s Eye Investing provides information and perspective that you will not find anywhere else."
??Richard Russell, publisher of Dow Theory Letters
"Bull?s Eye Investing is a lucidly written, lambently cautionary, edifying, and diverting must-read guide to the ways and means of hitting the gyrating target of a ?Muddle Through Economy.? Mauldin is the Ben Graham of the new millennium, but unlike Graham, he combines investment savvy with a sense of humor and a gift of style."
??George Gilder, author of Wealth and Poverty and the editor of the Gilder Technology Report
"Mauldin dances and weaves through a mountain of fascinating research, taking us on a well-argued tour of the past and giving us a spellbinding preview of the future. He then lays out in clearly documented detail where the investment opportunities and pitfalls of the next decade will be. In a world where the right investment information is the key to success, Bull?s Eye Investing is one book that should be close to every investor?s desk."
??Bill Bonner, author of the New York Times #1 business bestseller, Financial Reckoning Day
"This book is lucid, cogent, and useful. Overall, it provides an excellent guide to better investing habits and an effective antidote to standard Wall Street bromides."
??Robert R. Prechter Jr., author of Conquer the Crash
"Finally, an easy-to-read but very comprehensive study on investments in a world where, sadly, common sense is no longer so common."
??Marc Faber, editor of the Gloom, Boom & Doom Report