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Bull's Eye: Targeting Your Life for Real Financial Wealth and Personal Fulfillment Paperback – May 16, 2012

4.4 out of 5 stars 19 customer reviews

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Product Details

  • Paperback: 300 pages
  • Publisher: Robert Kennedy (May 16, 2012)
  • Language: English
  • ISBN-10: 1552101002
  • ISBN-13: 978-1552101001
  • Product Dimensions: 5.5 x 0.8 x 7.9 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #978,457 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By L. Evans on July 9, 2012
Format: Kindle Edition Verified Purchase
I found this book incredibly inspiring and also very readable. I read it over a few sessions on the treadmill, and shared my discoveries with my husband. Robert Kennedy also suggests a ton of books that helped him along the way, and I made a note to read all of them.
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Everything in this book is true.
In fact, you may already know most of what is covered in this motivational book - but sometimes we need to be reminded.

It is kind of like weight loss.
People really know what they need to do ....... they just don't do it.

Briefly my story ...

I came from humble family background.
Needed to work 40 hours per week while going to college to pay for classes.
No summer breaks ..... worked 2 jobs during the Summer.
Graduated with no student loan debt.

Moved to Florida with $100 to my name and everything I owned in the backseat of my '69 VW Beetle.
Got a job.
Moved up thru the ranks over the next 7 years but thought I had a better way to do it.

Quit that job and with some other people, we got an SBA loan and started a similar business.
In 7 years, we grew to be the largest business of our type in the State.
Was approached by an International company that offered to buy us.
Sold and was financially secure with no debt or mortgages by age 36.

In the following few decade, companies would ask me to help them improve their operations in terms of efficiency, sales, market share, profits, etc..
Had success and good reputation with that.

However by the time I was approaching age 50, it seemed like I had hit a wall.
Kind of feeling my best days were behind me and seeing my Consulting work drying up.
Started to feel kind of lost and in limbo.

Grabbed this book and it reminded me of all the things I already knew but had forgotten over the years.
Read more ›
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I didn't know much about Robert Kennedy except that he was the publisher for Oxygen magazine. This is an awesome read & I learned what a motivated, smart, & eccentric man he was. This isn't just for business people, but for anyone in general. I got pumped after reading this; not to become a millionaire (although that would be cool), but to kick butt at whatever I do & help others in the process. When I do for others is when I feel good about myself. A great read!
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I first heard about Bull's Eyethough a recommendation by Bob Proctor. Proctor was right, this is an inspiring and useful book!

As the author of "Safety Management without the Mumbo Jumbo", I know how hard it can be to retain an author's interest in a subject without over complicating it. Mr Kennedy does both. He writes logically and simply and retains the reader's interest by using interesting anecdotes.

I especially liked the interviews with successful people (like Bob Proctor) which give an insight into their career journey, thinking and success formulas.

Robert's summary at the end of each chapter is also useful and I used that feature when picking the book up again to revise concepts, before proceeding to the new chapter.

I recommend this book to anyone who does not want a complicated read but really just needs guidance through a number of the key points which has made Mr Kennedy and others successful.
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Great review and reminder of success principals, there were some parts near the end with testimonials that didn't apply to me and took away from the strength of the rest of the book, that said I would buy it again and found it of value.
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This book is great for anyone trying to start a business on their own, trying to figure out what the next steps are and listening to advice from people who have already achieved their dreams. It has nice short and concise chapters so if your not a big reader this book is definitely for you.
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This book is entertaining and inspiring. I enjoy his honesty and candor. He has a lot of good points that seem very simple, but always difficult to put in to practice. Great, fast read and terrific points.
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I absolutely love this book and will be recommending it to everyone. It's not too often that a book can keep my attention but "Bulls Eye" did and had amazing advice throughout.
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