Bullwinkle on Business: Motivational Secrets of a Chief Executive Moose [Paperback]

John Hoover (Author)

Book Description

Publication Date: May 27, 2008

“This animated business analogy is corny, outrageously unrealistic, and at times fiendishly clever. Much of the practical wisdom imbedded in it is right on target. . . . A good refresher course for entrepreneurs, intrapreneurs, and others in management and leadership positions who may have become too set in the ways of doing things.”—Cecil Johnson, The Salt Lake Tribune

At last, a fresh, new voice speaks out for organizational excellence in the free enterprise system. Who is this great leader who possesses the stature, the stamina, and the swagger to be called the consummate CEO? Step up, Bullwinkle J. Moose. And step up anyone seeking to reenergize a business or organization, big or small. In ten unforgettable episodes followed by easy to complete exercises, Bullwinkle reveals insightful, useful, and effective motivational secrets of a chief executive moose that can immediately be applied to real-life situations.

Bullwinkle and his better angel, Rocket J. “Rocky” Squirrel, are Chief Executive and Chief People Officer, respectively, of the Frostbite Falls Mitten Company. But Bullwinkle soon begins to believe his own press clippings and forgets who makes the business run and who the business exists to serve.

The antics of Bullwinkle’s bungling and misguided management consultants, Boris Badenov and Natasha Fatale, only serve to propel the maladroit moose deeper into his own entropy. But Mr. Peabody and his adroit pupil, Sherman, use the WayBac Machine to monitor lessons learned from leaders throughout history. The Beagle and his adopted boy draw concise correlations to how Rocky helps his antlered friend learn that only enthusiastic people can energize an enterprise. By teaching Bullwinkle to unleash the collective wisdom, experience, and talent of his team members, Rocky transforms a moose with marginal managerial potential into a magni?cent motivator.

You won’t want to miss a single episode of Bullwinkle on Business.

Editorial Reviews

About the Author

John Hoover, Ph.D., is the author of the national bestseller How to Work for an Idiot: Survive & Thrive . . . Without Killing Your Boss and more than a dozen other books. He has helped Boeing, Delta Air Lines, IBM, Hilton Hotels, Motorola, New York State Training Council, Sanyo Fisher USA, Xerox, and many others develop and apply people-centered communication strategies as well as to build and sustain strong internal and external people-driven relationships.

Product Details

• Paperback: 240 pages
• Publisher: St. Martin's Griffin; 1st edition (May 27, 2008)
• Language: English
• ISBN-10: 0312382162
• ISBN-13: 978-0312382162
• Product Dimensions: 8.8 x 5.7 x 0.7 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #3,360,683 in Books (See Top 100 in Books)

More About the Author

John Hoover, Ph.D. has successfully used the leadership techniques in this book as a writer and producer for The Disney Company and as a divisional general manager for McGraw-Hill. He is helping or has helped dozens of clients, including ABC-TV, American Mensa, The Boeing Leadership Center, CIT, Delta Air Lines, HBO, Hilton Hotels, IBM, Motorola, Printronix, Prudential, Sanyo Fisher USA, Xerox, and many others build strong leadership and effective communication skill sets internal and external to their enterprises. He has authored or coauthored over 15 commercially-published books on leadership and organizational behavior including How to Work for an Idiot (Career Press, 2003/Barnes & Noble Publishers, 2006), How to Live with an Idiot (Career Press, 2004), The Art of Constructive Confrontation (John Wiley & Sons, 2005), Difficult People & Time Management (HarperCollins, 2007) Bullwinkle on Business: Motivational Secrets of a Chief Executive Moose (St. Martin's Press, 2007), and Leadership When the Heat's On (7th Ed., McGraw-Hill, 2007). John's lastest book, The Coaching Connection (AMACOM 2009) will be in bookstores this August & is coauthored with Dr. Paul Gorrell, managing principal of Partners in Human Resources International.

Dr. John is a self-professed "Recovering Idiot Boss" who is unaffraid to use humor and mis-spellings to bring a fresh perspective to solving personal and organizational challenges. Made you look! "We can't all be stuffy scholars, can we?" His parting thought for this visit to Amazon.com, "Nobody ever enhanced his or her career by making the boss look stupid."

John is on the faculty of Fielding Graduate University's Media Psychology program and holds a Marriage and Family Therapy Master's from Azusa Pacific University. He is on the faculty of the American Management Association in New York, Ed Reilly, CEO. Most hours of rthe day, you will find John leading the executive coaching practice at Partners in Human Resources International in New York City (www.WeMakeTalentWork.com).

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

2.0 out of 5 stars Who moved my Moose?, October 7, 2007

By 

Harry B. Demaio "jaded exec" (Cincinnati OH USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Bullwinkle on Business: Motivational Secrets of a Chief Executive Moose (Hardcover)

[[ASIN:031236265X Bullwinkle on Business: Motivational Secrets of a Chief Executive Moose] Disappointing!! Beneath a thin and not too cleverly selected veneer of reworked sayings and rehashed mishaps of the Great Moose and his entourage lies yet another advice to the executive ala Who Moved My Cheese (Limburger)These sorts of books are an annoying waste of time and contribute very little of lasting value to the reader. Any Moose fan would do better spending his or her money on the DVD collections of Bullwinkle or reading some of the autobiographies of top notch executives. You pick. The Great Moose deserved better.

2 of 2 people found the following review helpful:

5.0 out of 5 stars The Big "B" is Back, April 4, 2007

By 

tony mennite "Tony 2 Fla" (Hermitage Tenn.) - See all my reviews

This review is from: Bullwinkle on Business: Motivational Secrets of a Chief Executive Moose (Hardcover)

I spotted this book and thought to myself, "This is either a funny book with boring business advice or a boring book with decent business advice." Before I knew it I was laughing aloud at the antics of Bullwinkle as Chief Executive Moose. Boris and Natahsa as the evil 'Konsultants' are too much. Mr. Peabody and Sherman are their usual curious selves, traveling into the past via the WayBac Machine to visit great moments in business. Then I found myself turning page after page in the training exercises that accompany each chapter thinking, "This guy, Hoover, read my mind. If my boss would listen to me once in awhile, this is exactly what I'd tell him to shape up our business." Bullwinkle on Business is a home run...funny characters in funny business episodes, topped off with practical, how-to business advice on building and sustaining powerful relationships with employees. Enjoy this book and, "May the Moose be With You!"The Five Dysfunctions of a Team: A Leadership Fable