Bulova Men's 98B152 Precisionist Rubber Strap Watch

4.5 out of 5 stars 68 customer reviews

List Price: $499.00
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  • Imported
  • Due to a recent redesign by Bulova, recently manufactured Bulova watches, including all watches sold and shipped by Amazon, will not feature the Bulova tuning fork logo on the watch face.
  • Precisionist, one of the world's most accurate movements - accurate to within seconds a year
  • Stainless steel case with black and rose-gold ion-plated finish, black rubber strap
  • Continuously sweeping second hand
  • Water resistant to 300 meters

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Product Description

  • Pushing the limits of Bulova engineering fashioning something new and wonderful the Precisionist series.
  • Rose gold tone stainless steel case measures 46mm diameter by 14mm thick.
  • Durable black rubber strap includes a stainless steel buckle.
  • Patterned black dial is well accented by luminous rose gold tone hands and hour markers.
  • With a Quartz movement allowing for accuracy of 10sec +/- per year the Precisionist lives up to its lofty name.
  • Convenient date display at the third hour.
  • A scratch resistant mineral crystal protects the water resistant case.
  • Water resistant to 300m.


    From the Precisionist Collection. Featuring Bulova’s proprietary Precisionist quartz accuracy, in stainless steel with black and rose-gold ion-plated finish, curved crystal, multiple-layer black carbon fiber, black and rose-gold dial, red continuously sweeping second hand, luminous hour and minute hands, luminous markers, curved calendar window, 24-hour track, screw-back case, screw-down crown, patterned black rubber strap and water resistance to 300 meters.

    Precisionist Technology

    At the heart of the watch is the Bulova Precisionist-class torsional resonator movement, custom-engineered to provide accuracy to within seconds a year using a three-prong quartz crystal that creates a vibration frequency of 262.144 kHz, the highest of any watch in the world and far greater than that of a standard quartz crystal. In laboratory testing, the Precisionist-class movement has been shown to be three times more accurate than standard quartz. This proprietary manufactured movement, including the signature floating second hand, also offers a resistance to gravitational error that makes it superior in performance to any mechanical watch on the market.

    Summary of Features

  • One of the world’s most accurate movements – accurate to within seconds a year
  • Precisionist-class torsional resonator movement proven in laboratory testing to be three times more accurate than standard quartz
  • Stainless steel case with black and rose-gold ion-plated finish
  • Curved mineral crystal
  • Multiple-layer black carbon fiber, black, and rose-gold dial
  • Red continuously sweeping second hand
  • Luminous hour and minute hands
  • Luminous markers
  • Curved calendar window
  • Screw-back case
  • Screw-down crown
  • Black rubber strap
  • Water resistant to 300 meters
  • About Bulova

    In 1875, Joseph Bulova, a 23-year-old immigrant, set up shop in New York City and a legendary American watch brand was born. Since then, Bulova has stood proudly in the vanguard of timekeeping innovation, committed to the legacy of creativity and excellence established by its founder.

    A pioneering force in the industry, Bulova transformed how watches were worn and how time was perceived, registering over 50 patents as he and his company built a record of creativity including the first full lines of men’s (1919) and ladies’ (1924) wristwatches, the first clock/radio (1928) and the first electric clock (1931). To ensure the utmost in precision, in 1920, Bulova even established its own observatory – located atop its New York skyscraper. With that same spirit of innovation, following World War II, determined “to serve those who served us,” Bulova established The Bulova School of Watchmaking, using new and unique methods to train disabled veterans for positions in the watch and jewelry industry. Then, in 1960, Bulova changed timekeeping forever with the revolutionary Accutron, the world’s first fully electronic watch. An integral component of U.S. space technology, Accutron timing was used on 46 NASA missions, including Apollo XI, the first lunar landing (1969).

    Today, as one of the world’s most recognized brands, Bulova has expanded across the globe, with four separate watch brands, Bulova, Bulova AccuSwiss, Bulova Accutron II and Caravelle New York, as well as the award-winning Bulova Clocks.

    The signature Bulova brand provides an extensive selection of watches for every occasion, crafted of the finest materials, including 315L surgical grade stainless steel, diamonds, mother-of-pearl, carbon fiber, top-quality leather and Bulova’s proprietary Duramic nylon/ceramic composite, and powered by Precisionist-class quartz, automatic and quartz movements. An industry leader in diamond watch styling, with the new Diamond Gallery offering exquisite designs in stainless steel with sapphire crystals, Bulova is also known for Precisionist, featuring Bulova’s proprietary Precisionist-class quartz torsional resonator movement for accuracy to within seconds per year, the Marine Star collection, combining high-performance sports timekeeping with superior durability and water resistance to a minimum of 100 meters, and a comprehensive selection of classic styles, each with a three-year limited warranty.

    • Product Dimensions: 0.6 x 0.6 x 0.6 inches
    • Shipping Weight: 9.6 ounces (View shipping rates and policies)
    • Origin: Japan
    • ASIN: B0058YYHGQ
    • Item model number: 98B152
    • Date first available at Amazon.com: August 31, 2011
    • Domestic Shipping: This item is also available for shipping to select countries outside the U.S.
    • International Shipping: This item can be shipped to select countries outside of the U.S. Learn More
  • Amazon Best Sellers Rank: #24,442 in Watches (See Top 100 in Watches)
    • Average Customer Review:
      4.5 out of 5 stars 68 customer reviews

    Product Specifications

    Watch Information
    Brand, Seller, or Collection Name Bulova
    Model number 98B152
    Part Number 98B152
    Model Year 2011
    Item Shape Round
    Dial window material type Mineral
    Display Type Analog
    Clasp Buckle
    Metal stamp none
    Case material Stainless Steel
    Case diameter 44.6 millimeters
    Case Thickness 14.43 millimeters
    Band Material Polyurethane
    Band length Mens-Standard
    Band width 24 millimeters
    Band Color Black
    Dial color Black
    Bezel material Stainless Steel
    Bezel function Stationary
    Calendar Date
    Special features Luminous
    Movement Japanese-Quartz
    Water resistant depth 990 Feet

    Customer Questions & Answers

    Customer Reviews

    Top Customer Reviews

    I bought this watch at macys for about 335 dollars during black friday. I have to say, for the price, the watch looks amazing. The quality and design make it look like it's worth atleast 2 grand. It has a classy vibe, thanks to the rose gold but the red accents inside the dial give it a sporty image. The result is that you can wear it anywhere. If you're of darker color, then this watch really goes well with your skin. I've never liked the look of stainless steel and yellow gold on my skin so this watch made my day. If you have a pale skin tone then this watch will also look great. It is a big watch so if you don't want people to notice this watch then its not for you. But, you would be missing out on the compliments haha. Also, look up the precisionist line. It's the most accurate watch in the world. Overall: this is a great buy at this price.
    1 Comment 14 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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    As a watch collector, I've always been fascinated with the Precisionist movement sweeping second hand - but never had the urge to purchase one new. Recently one became available on an internet watch forum of which I am a member and the price was enough to have me make a purchasing decision.

    This is a large fashion watch with a uniquely curved upper case and crystal that conforms to the curve of your wrist. The bezel is fixed to the case with 4 hexagonal set screws. The dial work appears to be carbon fiber overlaid with a rose gold chapter ring and an inner ring for 24 hour time. The indices are superluminova painted and the 12 o'clock indice is the well recognized Accutron tuning fork symbol.

    The screw down crown is protected by case extrusions and the neoprene rubber strap is comfortable enough for casual wear. This is a large - a thick watch and might not make it under some of the tightest shirt cuffs. The rose gold plating on the case crown and back have retained their color after a year of sporadic use (I wear many watches in rotation). I try not to wear neoprene strapped watches in heat and humidity as my sweat collects in crevices and becomes a mess over time if not continually cleaned. Indeed - it may be the acid sweat that discolors the rose gold many complain about.

    It's light enough for those who are weight sensitive and accurate to a fault. Only the date needs to be changed on those non 31 day months.

    The watch is stylish and attracts its share of attention (if this is a reason you have for buying a watch like this). My wife likes its striking color contrast and its easy to read in daylight with average lume for low light/night time use.
    Comment 6 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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    Verified Purchase
    Beautiful watch. Everyone who sees it, just wants to look and handle it. Seller did a great job and I highly recommend them and this watch. Beautifully packaged in what looks like a high end presentation box.
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    Verified Purchase
    I first purchased it here on Amazon then less than 2 days later, it went on sale locally at Kohls. So I returned it back to Amazon.
    This watch is a head-turner. It's a great looking watch. The gold accent is what catches people's eyes. Caught mine for sure. It's a little bit on the larger side and thick at the time. The rubber strap is thick too but not as thick as others. This will stay within under your dress shirt sleeve. I love the gold accent peeking under my dress shirt. It creates a noticeable contrast.
    I'm happy with my purchase. This is the 3rd Bulova in my collection and I've never been disappointed with this brand.
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    Verified Purchase
    I saw this model in Macy s for $500. Went to Lord and Taylor was on sale for $350 however it was missing the tuning fork. Bought on Amazon with no tuning fork for $230. I mean the tuning fork does really make it pop but for the same exact watch for double the price I just couldn't see it. Lots of complements!
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    Verified Purchase
    What a great watch super nice look at a reasonable price i am very happy with this watch I love the band i have never been a fan of the metal wrist bands so this is perfect THANKS I would buy from again
    1 Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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    Verified Purchase
    It just came in today so I can't talk about reliability or anything like that but aesthetically speaking this watch is BEAUTIFUL! So glad I bought it! The sweeping second hand is awesome. I was turned off by the rubber strap but after putting it on I actually like it, it's very good quality!
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    Bought at Macys . Definitely a good looking watch , works perfect . Rose gold color fades off over the time , back plate turned black in 7 months . I am not sure if this fading propagates to the bezel,case . Returned back to macys
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