Bumble & Bumble Straight is amazing! I have slightly wavy, very thick hair that tends to frizz and poof- especially when I used to work at a deli where I had to stand over steam tables all day. My short bob would be a disaster at the end of the day no matter what I did- until I discovered B&B's Straight. With this product, and a touch of Bumble & Bumble Sumo Wax, my bob would remain looking as though I had just done my hair all day! Also, my hair is oily, and a lot of products just weigh my hair down and leave it looking greasy and dirty. B&B never had that effect. Totally worth the price!