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Burst This!: Frank McKinney's Bubble Proof Real Estate Strategies Hardcover – January 13, 2009

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Editorial Reviews


'Dismiss what the so-called experts tell you to do and listen to Frank McKinney, who has taken more risk and has made it big regardless of market conditions for nearly twenty-five years. McKinney has the goods to help any real estate investor thrive anytime, anywhere. Read Burst This! now and stop the naysayers cold in their tracks.'
John Assaraf, Bestselling author of The Answer and former RE/MAX of Indiana CEO|'A true real estate artist, Frank McKinney continues to make markets where others don't dare to tread. Now this visionary contrarian shows you how to prosper in any real estate environment.'
Rich DeVos, Co-founder of Amway, owner of the Orlando Magic, and author of Ten Powerful Phrases for Positive People

From the Inside Flap

Frank McKinney continues his international bestseller tradition of delivering contrarian perspectives and strategies for generational success in real estate.

During his twenty-five-year career, this 'real estate rock czar' (The Wall Street Journal) and undisputed 'king of ready-made dream homes' (USA Today) has not only survived but thrived through all economic conditions by taking the contrarian position and making his own markets.
Burst This! presents a resounding counter-opinion to the doomsayers and the get-rich-quick schemers, helping you guard against falling into their traps. In it, McKinney reveals . . .
•      Six distinct real-estate cycles in the last thirty-five years, sifting out critical, recurring trends that highlight significant opportunities while signaling where history might repeat itself.
•      The evidentiary truth, not the fear-mongering or the sugar-coating, on real estate's ups and downs. See exactly how McKinney has successfully handled the predictable cycles with timeless financial and investment strategies.
•      Which real-estate investments―and the proven approach to marketing them―that have consistently shown immunity to the market's volatile fluctuations.
•      How you can aspire not just to survival, but also to what McKinney calls 'thrival,' developing your ability to capitalize on all market conditions.
•      Why the positive and negative excitement (a.k.a. greed and fear) associated with boom and bust times are your worst enemies, brought on by nothing more than recurring market cycles.

Frank McKinney is a five-time international bestselling author, philanthropist, and extreme risk-taker best known for his unprecedented success as a real estate 'artist' and visionary. McKinney began with a modest $50,000 fixer-upper in 1986 and completed his first $2.2 million spec home on the ocean in 1992. Since then, he has created and sold 36 oceanfront properties with an average selling price over $15 million, some upwards of $135 million! The world's wealthiest clamor for his masterpieces, each inspired by exotic locales and infused with vivid imagination. McKinney was recently recognized as one of the ten most influential people in luxury real estate and is the creator of two of the largest and most opulent, certified-'green' spec homes in the world at $29 and $30 million. He lives with his wife, Nilsa, and their daughter, Laura, in Delray Beach, Florida.

Proceeds from book sales benefit the good works of McKinney's Caring House Project Foundation.

Book jacket design by Robert Mott,
Cover photos by Robin Roslund

Published by HCI Books, Inc.
Deerfield Beach, Florida
Printed in the U.S.A.

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Product Details

  • Hardcover: 372 pages
  • Publisher: HCI; First Edition edition (February 13, 2009)
  • Language: English
  • ISBN-10: 0757313833
  • ISBN-13: 978-0757313837
  • Product Dimensions: 9.2 x 6.4 x 1.1 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #878,663 in Books (See Top 100 in Books)

More About the Author

Meet Frank McKinney: Real Estate Artist, 5-time International Bestselling Author, super hero meets Robin Hood, Philanthro-Capitalist, Risk-Taker, Ultramarathoner, Actor and Visionary who sees opportunities and creates markets where none existed before.

Upon attending his 4th high school in 4 years (he was asked to leave the first 3), Frank earned his high school diploma with a less-than-stellar 1.8 GPA

Then, at 18, with $50 in his pocket and without the benefit of further education, Frank left his native Indiana for Florida in search of what he refers to as his professional highest calling.

In his first Florida job he earned $180 a week, waking at 4:00am, to dig sand traps by hand on a Deerfield Beach golf course.

On May 19, 1986, at 22, Frank McKinney founded his real estate investment company and bought his first $50,000 fixer-upper, selling it a few months later for a $7,000 profit.

Now, 25+ years later, McKinney creates real estate markets where others dare to tread. He has built spec homes (homes built without a buyer) valued in the tens of millions of dollars.

A true Renaissance man with a charming flair, he is without peer in the risky world of speculative high-end real estate, shattering price records with each new project.

And his latest? Frank just created then SOLD "Acqua Liana," the world's largest and most opulent triple certified (USGBC, FGBC & Energy Star) green mansion at $22,900,000!


Look for an announcement before the end of the year reading a NEW real estate project AND concept from Frank!

With the sale of Acqua Liana and other oceanfront property, Frank McKinney proves once again to be a market maker, and declares the real estate market "bubble proof" if approached properly, as he references in great detail in his new, bestselling real estate book Burst This! Frank McKinney's Bubble-Proof Real Estate Strategies.

Each of the estate homes Frank creates is a one-of-a-kind work of art, infused with vivid imagination and designed on a canvas of sun-drenched Atlantic ocean (just look at the videos and photos on the preceding Acqua Liana link!).

Accordingly, Frank McKinney is now known around the globe as a Real Estate "Artist," and the creative force behind some of the world's finest and most magnificent mansions ever built.

Prior to the sale of his new multi-million dollar "Acqua Liana" mansion, he had sold, with an asking price of $50 Million, the largest and most expensive spec home ever created, containing 72 rooms, 32,000 square feet, 12 bedrooms, 18 baths, and a 14 car garage.

Since his first $2.2 million oceanfront spec home in 1992, Frank McKinney has created and sold 38 oceanfront properties with an average selling price over $14 million.

In addition to his real estate artistry, Frank McKinney has now become a 5-time International Bestselling Author, and is focusing more attention on his books and writing.

In addition to his first two books (2002 & 2006 respectively), Frank recently released three new books simultaneously, each representing a distinctly different genre (business/real estate, spiritual/inspirational & young reader/fantasy).

All three new books are published by Health Communications, Inc., best known for the Chicken Soup for the Soul series.

Frank's new titles are; i) The Tap, ii) Burst This! Frank McKinney's Bubble-Proof Real Estate Strategies, and iii) Dead Fred, Flying Lunchboxes, and the Good Luck Circle.

Visit, or to read more about these exciting new bestsellers!

During their recent launch, each made it to #1 (The Tap), #2 (Burst This!) and #5 (Dead Fred) on Amazon's bestseller list for their respective genre, a literary feat never before accomplished!

Ever the Renaissance man, Frank added another talent to his vast list of accomplishments. He recently had a lead role in the movie "Infidel." Visit to learn more.

Frank attributes his varied and phenomenal success to a set of life and business philosophies, which he began formulating during his years as a young entrepreneur.

These principles, found in his first bestselling book Make it BIG!, have guided him through some very tough times (especially recently), and by following them he has created a life filled with personal and spiritual fulfillment.

Due to the overwhelming success of Frank's first book, his first publisher, John Wiley & Sons, NY, contracted with him to author his second bestseller in 2006: "Frank McKinney's Maverick Approach To Real Estate Success-How You Can Go from a $50,000 Fixer-Upper to a $100 Million Mansion!"

Recent news/press and reviews on Mr. McKinney's artistry or books can be found by clicking here: or,

Frank McKinney is also a sought after speaker, is an ultra-marathon runner (footraces of 100+ miles) and an accomplished demolition derby driver.

Where does he find all the creative inspiration?

A little known fact is that Mr. McKinney actually creates and designs his oceanfront artistry from his lavish oceanfront treehouse office perched 25 feet above sea level, overlooking the Atlantic Ocean.

He also wrote his five bestsellers from this serene location!

The Frank McKinney brand has captivated the media and public for a quarter century.

His vision and risk-taking have been the subject of numerous international television, radio and print features.

Frank was recently featured on ABC's 20/20 with Martin Bashir, the cover of USA Today, the Oprah Winfrey Show, CBS' The Early Show, CNN, Discovery Channel, Travel Channel, HGTV, CBN TV, National Public Radio (NPR), in The Wall Street Journal, NY Times, Bloomberg, Fortune, Barrons, Town and Country, Robb Report, The Nightly Business Report (PBS) and in over 1,650 additional TV and print stories.

You can view a "greatest hits" compilation video of some of his media appearances here:

This website alone,, receives more than one million visitors a year! If you enjoy your time here, pass it along!

Armed with rock star looks, a disarming personality, and a willingness to attempt what others don't even dream of, Frank McKinney has truly earned his nickname of the "daredevil developer," and the "real estate rock czar," defying both conventional wisdom and the predictions of others to achieve success on his terms.

Mr. McKinney's daredevil side is irrepressible-he races and jumps motorcycles (he jumped a motorcycle over a replica of his 1st $50,000 home at the launch party for his 3 recent bestsellers!).

He recently performed his first illusionary feat at the Grand Unveiling of Acqua Liana where he magically disappeared from the rooftop 60 feet above sea level, only to reappear seconds later from a coffin that had been buried six feet under ground!

Witness the amazing show by clicking:

For fun Frank has a dirt bike race track in his back yard, participates in demolition derbys around the country and drives to his projects in a presidential blue 1988 Yugo.

He is without a doubt one of the most visionary, courageous, paradoxical and "contrary" real estate entrepreneurs and authors of our time.

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Joshua M. Rowland on May 1, 2009
Format: Hardcover Verified Purchase
What a great book. Frank has taken a worthy approach in writing this book. Why should you buy this book over other RE Investing books? The answer is simple...Burst This puts substance, strategy and real scenarios into play and makes it easy to read and understand. Frank goes a step beyond authors like Kiyosaki who get you hyped up about something without giving you an actual education. If you have never done a RE deal or have done many you will get your monies worth from reading this. This book is a good one to have on the shelf and should be re-visited occasionally. Thanks for investing your time, knowledge and wisdom into this book Frank. Blessings.

Joshua Rowland
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2 of 2 people found the following review helpful By Bonnie Neely on July 25, 2010
Format: Hardcover
Burst This by Frank McKinney: Bubble-Proof Real Estate Strategies is the Real Estate Czar's amazing way that he made millions and wants to share his secrets with everyone. His philosophy in life is to Do Unto Others What You Would Want Them To Do To You and to do well and do good, wherever you find the need. He has only a high school education (with low GPA), no college or other formal training in design, archetecture, business, or marketing, yet he has become one of the top ten real estate developers of the most prestigious properties in the world. At the same time he is a living Robin Hood, selling to the rich, making huge profits, and creating homes and entire communities for the poorest of the poor around the world through his non-profit organization Caring House Project Foundation [...] . This amazingly successful and generous man tells his formulas for predicting and staying above the ups and downs of the real estate market, whether you are a realtor or a home buyer. This is an amazing book of information and practical, sound advice in a world of near financial ruin.
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4 of 5 people found the following review helpful By Cindy F. Rack on March 10, 2009
Format: Hardcover
I really like Frank's Methodology for Marketing, The grade school compass approach. Sometimes we get so lost in the details or the big picture and we forget that everything has to come back around to product. His Marketing Ideas are different and fresh, yet so simple. I like the check lists and ideas on how to get started in the "green" market. This is a great book for any real estate investor no matter how big or small. Thanks Frank!
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3 of 4 people found the following review helpful By Todd Gorishek on March 11, 2009
Format: Hardcover
Should you buy Burst This!? Is it any different than the ten RE investing books on your shelf right now? Or is it the right book if you haven't even purchased your first property? My answer is a resounding YES and this is why.

Frank Mckinney's Burst This! reveals a wisdom, as well as detailed, step by step instruction, on how to buy and sell real estate to be truly successful, to become the market master. He provides sound principles on how to invest in RE using the 3 Rs, shares his wisdom around team, support, and surrounding yourself with people who believe in you.

He goes beyond the financial mechanics of buying and selling RE and includes the MENTAL mechanics of dealing with the big F...Fear. He provides detailed strategies of how to create a virtual force field to protect ourselves from market swings and bubbles. This doesn't come from theory, it comes from his actual experience.

His marketing strategies are what will make the difference why my properties sell before the other guy's. I'm convinced of it. I know what I do now; I know what other people in my area do. After reading Frank's methods, I believe by using them I will be head and shoulders above and further ahead of my competition.

Finally, what sets Burst This! apart from MY other RE books loaded on my shelf? It is Frank's two part approach: fundamental, sound mechanics of successful RE investing taught in a way that recognizes my need to feel alive and enjoy what I'm doing and how I'm doing truly become a successful and confident RE entrepreneur!
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1 of 1 people found the following review helpful By Prolific book reader on January 8, 2010
Format: Hardcover
I'm not really surprised that Burst This! is better than any other real estate investment book out there that I've read - McKinney has a knack for doing things big and doing them RIGHT! I love the way the book is written - layman's terms that make it so easy to digest and understand that I can also invest and make money in real estate not just in bad times or good - in fact, at any time. The fact that he is never governed by a boom and bust mentality makes him stand out in the world of successful businessmen. He uses his own strategies that obviously have proven very successful for him - and will now prove the same for us. I can't stand the books that get you all hyped up and then really don't give that much information on how to do it yourself. That's what I love about this book - it gives you EVERYTHING you need! The fact that McKinney donates a lot of money from book sales to his charity that builds homes for those less fortunate is an added plus for me - he puts his money where his mouth is - literally! Great book - couldn't put it down. Thanks, Frank.
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1 of 1 people found the following review helpful By E. Soria on February 6, 2010
Format: Hardcover
I met Frank personally and had the pleasure to tour his beautiful home at the famous Aqua Liana in Manalapan Beach, Fl. He truly inspired me. If you are willing to invest time and some money please read this great book and educate yourself. Learn from the expert and then your journey should be easier and more rewarding.Thanks, Frank!

Whether you are just starting to think about investing or if you have been researching and buying for years, you should read this book. It clearly explains all the essential steps to becoming a successful investor and reveals many of the myths of real estate success. The author, Frank McKinney's, does not try to sugar coat the process one bit and can be brutally honest about the mistakes people make and the effort that is actually required to be an investor

I highly recommend this book to anyone thinking of investing in properties. It covers all the groundwork and will give you a real taste of what you're getting yourself into

McKinney, I wish you the best success!

RE Investor/Accountant
Liz Soria
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