Review
"It's practically an inventory of human frailty." "If you learn the rules of propaganda and use them to your advantage, is that unethical, or are the ethics determined by the consequences of your actions?" "No, I'm not advocating unethical behavior by presenting these facts, and no, you aren't displaying poor ethics by learning them. Naivete doesn't make you ethical. It just makes you an easy victim." --
Bob Lewis, Infoworld
From the Publisher
All commercial activity arises from human decision making and behavior. It turns out that those people most successful at marketing and selling, and launching and sustaining successful commercial ventures, are those who are best at using propaganda to market, sell and otherwise influence decision makers.
The process of human decision making embraces certain involuntary predispositions and preprogrammed responses. These predispositions and responses lead to nonrational but predictable behavior -- patterns of behavior that propagandists exploit to their own goals. These predispositions and responses are as important to an economic endeavor as they are to any political endeavor.
You can contact the author, Curtis E. Sahakian, at our web site www.corporate-partnering.com/cpi or just visit it to learn more about the Corporate Partnering Institute.
