Industrial-Sized Deals TextBTS15 Shop Women's Handbags Learn more nav_sap_SWP_6M_fly_beacon Beach House $5 Off Fire TV Stick Subscribe & Save Shop Popular Services gotS5 gotS5 gotS5  Amazon Echo Starting at $99 Kindle Voyage Metal Gear Solid 5 Shop Now Learn more

Business (Available Titles CengageNOW) 10th Edition

15 customer reviews
ISBN-13: 978-0324829556
ISBN-10: 0324829558
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used
$4.71
Buy new
$331.95
More Buying Choices
20 New from $37.27 59 Used from $0.71

There is a newer edition of this item:

Business, 12th Edition
$244.47
(47)
In Stock.
Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


InterDesign Brand Store Awareness Rent Textbooks
$331.95 FREE Shipping. Only 1 left in stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

Business (Available Titles CengageNOW) + Administrative Office Management, Short Course
Price for both: $421.69

Buy the selected items together

Editorial Reviews

About the Author

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading Principles of Marketing text. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the JOURNAL OF MARKETING, the JOURNAL OF MARKETING RESEARCH, the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and the JOURNAL OF ADVERTISING. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes (PhD, University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that is part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics; served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century"; and is the lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He also is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor (EdD, Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award for 1999-2000. He served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 4E (Cengage Learning); has served as a content consultant for the popular national television series "The Business File: An Introduction to Business"; and developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.

NO_CONTENT_IN_FEATURE


Image
Teacher Supplies
Browse our Teacher Supplies store, with everything teachers need to educate students and expand their learning.

Product Details

  • Series: Available Titles CengageNOW
  • Hardcover: 627 pages
  • Publisher: South-Western College/West; 10 edition (February 12, 2009)
  • Language: English
  • ISBN-10: 0324829558
  • ISBN-13: 978-0324829556
  • Product Dimensions: 10.9 x 8.6 x 1.2 inches
  • Shipping Weight: 3.8 pounds (View shipping rates and policies)
  • Average Customer Review: 3.1 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #162,871 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

3 of 4 people found the following review helpful By Brian R. Marek on February 3, 2011
Format: Loose Leaf Verified Purchase
My daughter needed this book, together with a "student access key" for a course she was taking. The description of the product says "The new online resources no longer require a passkey". But it turns out that the "passkey" is not the same thing. The student access key is another $80!! So if you need the student access key with this book, do not buy this edition. Buy it from your school's bookstore. I could have bought it there and saved over $50.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 8 people found the following review helpful By Love4books on September 3, 2011
Format: Hardcover
I can't find my Introduction to Business textbook from college so I thought I'd buy a new one from Amazon to use as an occassional reference as needed. After taking a look at the contents of this textbook recommended by an online course, I can understand why so many businesses fail today. Who are these people writng these currect business textbooks? Academics -- progressive academics? This book has more in "green" propaganda and "planet" responsibility emphasis than information on what it takes to be a successful business person. If this is what is being taught as an introduction to business, it's telling as to why we have so many incompetent CEO's today.

An introduction to the system of capitalism should include an emphasis on how the market place dynamics work, customer centered product development and services; advancement in the internet; distribution options, etc. Socialism does not work - as proven by today's mess in Europe, not to mention all the fallen prototypes. If you want to teach the moral and ethical matters that affect the company, its community, the planet, etc., create another course and offer it as an elective. Academia needs to get business people to write business textbooks -- or we are going to continue to see further decline in our economy and continued failure of business in general.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Roger A. Adams on July 20, 2014
Format: Hardcover
Very outdated, yet affordable. I recommend buying the next edition, its worth the extra money.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Paul Mathurin on April 14, 2015
Format: Hardcover Verified Purchase
arrived promptly and in great condition! did the job and was exactly what I needed
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By elizabeth on August 25, 2014
Format: Hardcover Verified Purchase
Great for class
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
0 of 1 people found the following review helpful By Sher on February 10, 2010
Format: Hardcover Verified Purchase
I received my order quickly but the hardback book was supposed to be new and the cover was messed up. I felt it wasn't new and I did pay the new price.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
0 of 1 people found the following review helpful By Cedric Tambat on June 14, 2014
Format: Loose Leaf Verified Purchase
It fits the purpose for which I bought it. I appreciate your business and will most likely soon be back for more. Thanks
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 7 people found the following review helpful By Amy M. Szczecina on November 2, 2009
Format: Loose Leaf Verified Purchase
I am more upset with the shipping of this product. When I placed the order, the Amazon screen stated " to receive this by friday". I paid for the expedited shipping. I did not receive this book until Monday. I needed it Satuday. The small print was no where to be seen when I placed the order. But it was there when I was checking on the shipment Friday when it didn't arrive on time. I wasted all that money for nothing. You should have a warning pop up when expedited shipping is clicked. That was not right.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Business (Available Titles CengageNOW)
This item: Business (Available Titles CengageNOW)
Price: $331.95
Ships from and sold by Amazon.com

Want to discover more products? Check out these pages to see more: merchant credit card processing, ebay global