Business Beyond the Box: Applying Your Mind for Breakthrough Results [Hardcover]

John O'Keefe (Author)

Book Description

Publication Date: February 23, 1999

Business Beyond the Box moves beyond limitations by offering a field proven set of eight thinking strategies that create a flow of ideas and bring about step-change in actual results.

Editorial Reviews

About the Author

John O'Keeffe has had a fast-track career through marketing and general management, with worldwide experience. O'Keeffe received a Masters degree in Chemical Engineering from the University of Cambridge, and started up businesses in the Middle East during his early professional career. In 1995 he was made the President of Health and Beauty Care Products in Europe, and a Group Vice President for Procter & Gamble—one of the world's largest consumer goods companies. Since then, O'Keeffe has become an international speaker and consultant. --This text refers to the Paperback edition.

Product Details

• Hardcover: 252 pages
• Publisher: Nicholas Brealey Publishing (February 23, 1999)
• Language: English
• ISBN-10: 1857882121
• ISBN-13: 978-1857882124
• Product Dimensions: 9.1 x 6.3 x 1.3 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,292,872 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars A Breath of Fresh Air!, April 6, 2000

By A Customer

This review is from: Business Beyond the Box: Applying Your Mind for Breakthrough Results (Paperback)

Reading this book is unlike any 'business' book I have read over the last few years. O'Keeffe has a very light-hearted, but serious way with words and "Business Beyond the Box" is a very compelling read.

O'Keeffe takes you through a number of steps and strategies that are practical, applicable and which, I feel, give the reader a sense of ownership. By this I mean that it is very easy for the reader to identify with the situations that O'Keeffe describes. Also, although the main theme running through the book is based around 'step' rather than 'incremental' change, it is very easy for the reader to identify instant work-enhancing changes. For instance, mind-mapping, and six hat thinking.

Business Beyond the Box certainly makes you take a step back from (or a step out of) the traditional business way of thinking and makes you question your own thought processes. O'Keeffe gives you an alternative mindset with which to work and live.

4.0 out of 5 stars A Good Read!, September 10, 2002

By 

Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(HALL OF FAME REVIEWER)    (TOP 500 REVIEWER)    (REAL NAME)   

This review is from: Business Beyond the Box: Applying Your Mind for Breakthrough Results (Hardcover)

John O'Keeffe's book is worth a read for the simple but powerful message that it conveys: Too many people in business today are devoted to incremental improvement when they should be striving for big goals and breakthrough performance. Also of note are the techniques that he describes for cultivating creative thinking within a business. While much of the remainder will seem like a re-hash of basic problem-solving and common-sense creative thinking methodology, we from getAbstract nevertheless recommend this book for its motivational message: Think big.

5.0 out of 5 stars A "must" for entrepreneurs, business managers, advertisers., June 5, 2000

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Business Beyond the Box: Applying Your Mind for Breakthrough Results (Paperback)

Business Beyond The Box: Applying Your Mind For Breakthrough Results is a lively, engaging, thought-provoking and even inspiring approach to innovative, creative, profitable approach for success in today's highly competitive, rapidly evolving marketplace. John O'Keeffe presents eight thinking strategies, utilizing creative thinking, acting on innovative ideas, the value of appropriate and productive mind-sets, and a great deal more. Business Beyond The Box is highly accessible, "must" reading for entrepreneurs, corporate managers, retailers, wholesalers, distributors, advertisers, and anyone else seeking better and more effective ways to promote and sell their services or products.