Blogs are hot, but what do they really bring to business and how are successful early adopters using them? This is a question the authors asked 70 well-known bloggers at firms ranging from IBM, Microsoft, Yahoo!, and SAP, to many small businesses in a variety of industries. In addition to a detailed case study with the insights gained from each interview, Business Blogs: A Practical Guide addresses all the business, technical, writing, and publishing issues you will face as a business blogger. The authors provide practical guidance on everything a manager needs to decide from how writing a blog will support the business to how to successfully integrate blogging into the marketing communications mix.
Book Description
Editorial Reviews
About the Author
Bill Ives, Ph.D., is a KM consultant and writer who has worked with Fortune 500 companies for over twenty years. Amanda G. Watlington, Ph.D., the owner of Searching for Profit, is a renowned expert in the search marketing industry, where she has developed patent-pending tools and methodologies for search marketing. She is a leading expert on blogs and RSS.
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Most Helpful Customer Reviews
4 of 5 people found the following review helpful:
2.0 out of 5 stars
Not That Great,
By
This review is from: Business Blogs: A Practical Guide (Spiral-bound)
this book is light on content. It covers the obvious benefits of business blogs but nothing worth the price and the hype.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Practical and accessable,
By
This review is from: Business Blogs: A Practical Guide (Spiral-bound)
If you want to know about the nuts and bolts of blogging, but are tired of tekkie talk and advertorial hype, this is an excellent read. The material is practical, useful and, perhaps most importantly, accessable. The book contains quite a lot of information for enhancing a blog and getting the most out of it, both as a communication and a KM tool. The authors also profile a wide spectrum of bloggers, which is as entertaining as it is useful.
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Great blend of theory, practice, and data here,
By
This review is from: Business Blogs: A Practical Guide (Spiral-bound)
In my experience, the best business books are written bottom-up rather than top-down. That is, they start with careful, thorough data sets and build frameworks and conclusions on top of them, rather than concocting a few half-baked but catchy ideas and then selectively finding the data that support them.
"In Business Blogs: A Practical Guide" my friend Bill Ives and his co-author Amanda Watlington have produced an exemplar of the former. This resource encompasses 70 different blogs published by an extremely wide variety of people well beyond the usual "digerati" suspects (including, for example, a small wine retailer in Oklahoma). And, both Bill and Amanda have the breadth of experience to survey this data set and interpret it helpfully. Besides being prolific bloggers themselves, they are well-qualified by prior experience on both the practical and theoretical aspects to comment on different aspects of blogging: why to write, what to write, how to publish. If you are tired of hype on this important new medium, and want practical advice well-grounded in both data and theory from people qualified to give it, this is probably the best book on the subject yet published. Be forewarned, however; though the writing is crisp and clear, this is not a novel that will pull you along. Rather, it's best read with a bookmark in the table of contents, skimmed at first and then consumed in small chunks. Three kinds of readers especially will find this book useful. Business principals considering how to communicate better, both outside but also within their businesses will find good answers for "What blogging model is best for me, and what techniques and best practices should I employ to make the most of my efforts?" Analysts and other researchers of this new medium will find a pre-assembled data set and a sophisticated yet straightforward exposition of how it all works. Finally, business readers of all stripes (both new to blogs as well as experienced readers) will find this a highly efficient way to filter existing and potential blogs, and be more efficient in consuming what they let through. (The authors include a CD with the 70 cases of successful bloggers, with over 300 pages of useful examples and lessons learned to go with the guide book.)
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