Product Description
For a long time I have seen the need for a general purpose how to book in the small business marketplace. Historically businesses in the startup mode to medium range do not hire marketing managers. In many cases the owner of the company drives the marketing and sales functions. In most cases many of these businesses "shoot from the hip" with gut instinct. If you are looking for a novel or a fluid chapter to chapter kind of book this is not it. This is a reference book and attempts to provide answers to your marketing questions, how do I do it? And what do I do next? After teaching women in my classes and consulting with women business owners for the last several years it became apparent to me that a book, like this would help women to start or to grow a business. I hope this book becomes a constant reference companion in your search for answers and success.
About the Author
During his 40+ year career, Dr. Fine has become an authority and business consultant on sales and marketing business development issues. His entertaining presentations have made him much in demand as a speaker and seminar leader. Fine has a BA in Business Administration from Clayton University an MBA in Marketing from Rochville University, and a PHD in Business from Redding University. Dr. Fine teaches at St. Louis Community Colleges School of Continuing Education and has conducted over 200 sales and management seminars at major colleges (Harvard, Drake, Duquesne, and others) throughout the United States for INC Magazine. Some of Stan's credentials are as follows: As Vice President of Marketing and Sales, Stan spearheaded Connected America's successful market expansion into the long distance marketplace that delivered $2 million in incremental revenues in the 2 years after 5 years of decreasing revenues. As Director of Marketing, Fine lead XETA Technologies growth, as part of an executive team, from $30 million and 80 employees to $100 million and 400 employees within a three years period.
