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2 Reviews
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4.0 out of 5 stars
Good, but a few too many typos,
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This review is from: The Business of Brands (Hardcover)
The authors present a strong framework for the subject, and the book is engaging. But there is a concern I have about the number of typos in the text. This undermines credibility and should have been caught during editing. That said, the content itself appears valuable and insightful.
5.0 out of 5 stars
Highly recommended,
This review is from: The Business of Brands (Hardcover)
I read this book cover to cover in 2 days. It's one of those few business books that provide a comprehensive overview of the subject while keeping the reader engaged and entertained.It's a great read for those anyone interested in the role of Brands in business and society. Beware though, it's not an academic work, and it's not a "how to" recipe book. |
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The Business of Brands by Jon Miller (Hardcover - November 8, 2004)
$60.00 $57.02
In Stock | |
 
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