The Business of Bridal Beauty [Paperback]

Gretchen Maurer (Author)

Book Description

Publication Date: March 6, 1998

Teaches stylists how to build and market a salon business and successfully service the bride and her party. With salon bridal services becoming one of the fastest growing service areas in the beauty industry, a prime opportunity exists for salon owners and stylist to enhance their revenue. Statistics show that in the next two decades, the number of brides-to-be will rise substantially and the demand for bridal services will dramatically increase. This book not only provides step-by-step techniques to create 26 bridal hairstyles for hair of every length, but also provides a wealth of information stylists can use to take advantage of this growing business opportunity. Just some of what you will learn includes:

Editorial Reviews

From the Author

Brides are the greatest client! This book is a must have for any stylist that works on brides. All aspects of working on the bride is addressed in this complete book. Every salon should have at least one copy!

About the Author

A long hair stylist/educator for DiGrigoli Salons & Advanced Training Center in MA, Maurer teaches classes in long hair design, bridal work and updos for both DiGrigoli and at trade shows. A member of the Arts & Fashion Group, Maurer is the only cosmetologist belonging to her chapter of the Association of Bridal Consultants.

Product Details

• Paperback: 304 pages
• Publisher: Milady; 1 edition (March 6, 1998)
• Language: English
• ISBN-10: 156253338X
• ISBN-13: 978-1562533380
• Product Dimensions: 11 x 8.5 x 0.8 inches
• Shipping Weight: 2.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,779,861 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

13 of 13 people found the following review helpful:

5.0 out of 5 stars More than I expected, September 7, 2000

By 

Denise Sproat (Ketchikan, Alaska USA) - See all my reviews

This review is from: The Business of Bridal Beauty (Paperback)

I purchased this book thinking I would get some good ideas for updos. A good style book is in the same price range. What I got were some great updo ideas with very good technichals and a whole lot more. The book tells you exactly how to go about setting up a bridal department in your salon. Or if you don't want a whole department there is a lot of good information on servicing the bridal client. There is good help for pricing structures, scheduling the bride, selling services, make-up, networking with others who serve the bride, even making head pieces for the bride and/or her party. Much of what the book has to offer is good for business even if you never serve the bride. The best money I've spent for a professional book yet. And I've been in business for 15 years.

2 of 2 people found the following review helpful:

5.0 out of 5 stars all you need to know for wedding preparations and more!, October 21, 2001

By A Customer

This review is from: The Business of Bridal Beauty (Paperback)

I baught this book to see different hair styles for a bride and was happy to see that there was actually much more in there that can be benifited for any bride who needs guidlines for her upcoming wedding. Whoever lent the book from me went out and baught it for themselves - this book is highly recomended for those who need guidlines for beauty and preparations for their upcoming weddings!

1 of 1 people found the following review helpful:

5.0 out of 5 stars A Rare Find!, October 20, 2007

By 

M. Skiba (Cape May, NJ) - See all my reviews
(REAL NAME)   

This review is from: The Business of Bridal Beauty (Paperback)

This is the best source of information I have found on the business aspects of bridal beauty services. The book arrived promptly and in excellent condition!