The first complete book about business-to-business direct marketing. Over 490 pages, 8 chapters; Business-to-Business Direct Marketing; Direct Marketing Planning; Lead Generation Programs; Database; Promotion; Telemarketing; Telemarketing; Catalogs. The perfect book for the experienced business marketer as well as those just starting their first effort. This is the 2nd edition of the book.
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Book Description
Editorial Reviews
Review
This is the first complete book about business direct marketing and offers practical advice which anyone can implement immediately. Written in a simple direct style, you'll feel like your in a classroom with virtually every question you can ask answered immediately. It is apparent that both Bernie and Tracy have lived in the real world and understand the problems faced by anyone using direct marketing in a business environment. -- Publisher Comments
From the Author
The bible of business-to-business direct marketing This book is a must for anyone performing business-to-business marketing and direct marketing. Simple, consise and to the point it covers virtually everyapproach to dealing directly with other businesses. We created this book because of our frustration in other books about direct marketing where business-to-business was simply an "Oh, by the way..." comment. Our book demonstrates the need for building and maintaining relationships in the business arena and how to use direct communication to sustain and enhance the relationship. There is special emphasis on database and database and marketing as well as all aspects of direct marketing. This third edition features chapters dedicated to how to effectively us Space Advertising and also on how to use the Internet.
--This text refers to an alternate
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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Browse and search another edition of this book.
Browse and search another edition of this book.
First Sentence:
Is there really a difference between direct marketing to consumers at home and direct marketing to prospects at their place of business? Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Acme Computer, Shared Data Program, Cellular Company, Bobby Barrier, Contact Phone, Lead Requirements Worksheet, Business Reply Card, Address Phone, Burpee Gardens, Fernleaf Dill, Leads of Respondents, Mail Resp Rate, Name of Publication Product, New York, Orders of Trials, Salesperson Cost Worksheet, South Main Street Medford, Total Respondents, Trials of Leads, Value Year New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Is there really a difference between direct marketing to consumers at home and direct marketing to prospects at their place of business? Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Acme Computer, Shared Data Program, Cellular Company, Bobby Barrier, Contact Phone, Lead Requirements Worksheet, Business Reply Card, Address Phone, Burpee Gardens, Fernleaf Dill, Leads of Respondents, Mail Resp Rate, Name of Publication Product, New York, Orders of Trials, Salesperson Cost Worksheet, South Main Street Medford, Total Respondents, Trials of Leads, Value Year New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 31
books:
See all 31 books this book cites
1
book
cites this book:
- Profitable Direct Marketing by Jim Kobs on page 197, page 211, and Back Matter
- How to Manage and Execute Telephone Selling by Bernie Goldberg in Front Matter, page 275, and Back Matter
- Successful Direct Marketing Methods by Bob Stone on page 318, and Back Matter
- Direct Mail and Mail Order Handbook by Richard S. Hodgson on page 221, and Back Matter
- The Lead Generation Handbook by Bernard A. Goldberg in Front Matter, and Back Matter
See all 31 books this book cites
- How to Manage and Execute Telephone Selling by Bernie Goldberg on page 70
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