The Business Card Book: What Your Business Card Reveals About You-- And How to Fix It [Paperback]

Lynella Grant (Author), Ted W. Parod (Author)

Editorial Reviews

Review

This comprehensive book contains all the information you need to create an effective business card. It is divided into four parts: deciding what messages you want to communicate; crafting a powerful card; using your card to build business; finding useful resources and references. Grant consistently reminds the reader of the many ways a card impacts business. Useful, reader friendly information helps readers define themselves, the business and goals. Many business card samples are shown to stimulate ideas. Information on printing, designing, layout and resources are given and help the reader craft an unforgettable and profitable business card. This is a book in the "Quick and Painless" series that truly is quick and painless. -- From Independent Publisher

Product Details

• Paperback: 528 pages
• Publisher: Off the Page Pr (May 1998)
• Language: English
• ISBN-10: 1888739509
• ISBN-13: 978-1888739503
• Product Dimensions: 8.8 x 6 x 1.3 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #1,198,381 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

15 of 16 people found the following review helpful:

3.0 out of 5 stars All the info you need, but a bit disorganized, February 8, 1999

By 

Paco Belle - See all my reviews

Amazon Verified Purchase

This review is from: The Business Card Book: What Your Business Card Reveals About You-- And How to Fix It (Paperback)

This is a great book if you need to design a card, or want to update your card. All the information you need to create a card is here, but the book is in severe need of editing. At 480+ pages, it is far too long, and often diverges into completely new territory like how to handle a trade show. There is even a huge section on a little boy's battle with cancer. While I am all for charity (it's my business) I found this section very distracting in the book. Much of the book is repetitive also, and disconnected (How does "Jazz Up Company Cards" on page 337 follow from Identifying Yourself At A Meeting and Your Self-Inrtoduction on Page 336??) While the author warns against racial or ethnic blunders, she commits a huge one herself in describing a Scottish Telegraph game, which takes a swipe at Scottish people. The Pros? Has lots of information, lots of examples of business cards (though none in color oddly enough), a fantastic reference guide at the back of the book, with all kinds of useful information, a glossary which I found most helpful. My favorite section is on conducting business and presenting your card to foreigners.Grant also has a relaxed, friendly style of writing. The Cons: poorly organized, poorly edited, too long. I would like to see the book only half that size, with color examples. Grant writes some terrific text about other aspects of business (sales meetings, trade shows) but they belong in another book, not here. I do hope she keeps on writing, but more concisely, as she recommends herself for business!

11 of 13 people found the following review helpful:

5.0 out of 5 stars Think YOU have a great business card? Think again!, August 18, 1999

By A Customer

This review is from: The Business Card Book: What Your Business Card Reveals About You-- And How to Fix It (Paperback)

Nearly 500 valuable pages of detailed information on the littlest billboard; your business card. What a treasure trove! I learned things about business cards that I'd never thought of before. Tons of great ideas. You must read this book BEFORE you design or redesign your business card.

6 of 8 people found the following review helpful:

2.0 out of 5 stars Limited practical application, December 29, 1998

By 

S. Brown "s_brown" (Potsdam, NY United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: The Business Card Book: What Your Business Card Reveals About You-- And How to Fix It (Paperback)

The Business Card Book presents basic information about business card use, generic design hints, and the history behind business cards. The book is not a practical "how to" guide -- despite the title. Most of the information is intended to minimally inform a business owner about the business card design process and assumes that the actual design is done by a professional. However, if a business owner contracts with a good designer, this book is essentially irrelevant. The book would be better described as a "how to check up on your business card designer" or "what to look for in a business card designer."

The lack of practical usable information unnecessarily limits the utility of this work for someone seeking information on developing or designing business cards.