The Business of Changing the World: Twenty Great Leaders on Strategic Corporate Philanthropy (Hardcover)

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Key Phrases: integrated philanthropy, prostate cancer research, product donations, United States, Levi Strauss, Working Assets (more...)

Editorial Reviews

Product Description

All across the globe, companies large and small are making a tremendous difference in the lives of others and, in turn, are enhancing employee performance, boosting morale, lowering turnover, and heightening brand recognition. In The Business of Changing the World, Marc Benioff and 19 other leaders share their corporate philanthropy secrets for the first time, revealing how any company can start their own program and reap enormous benefits.

This inspiring collection of testimonies brings to light the need for community giving, the challenges of implementing a philanthropic initiative, and the qualities CEOs must possess in order to make their programs a success. Most important, it highlights the tremendous rewards society and businesses stand to earn.

These are just a few of the extraordinary leaders you'll hear from:

• Michael Dell explains how making a commitment to environmentally sustainable products isn't just the right thing to do-it makes good business sense
• Alan Hassenfeld, the chairman of Hasbro-a pioneer of the integrated corporation-shares why he believes he owes a “debt” to the children of the world and how Hasbro expanded its reach beyond the playroom
• UPS CEO Mike Eskew demonstrates how his company delivers on its legacy by adhering to a set of core values
• Timberland president and CEO Jeffrey Swartz tells how, by integrating social justice into its business model, the company represents the apex in innovation in CSR
• Michael Milken reveals how applying best business approaches to healthcare and education can have a positive impact on the U.S. economy

In The Business of Changing the World, these trailblazers reveal why your company can-and should-start making the world a better place.

From the Back Cover

“The Business of Changing the World reveals exactly how salesforce.com- and many other inspiring companies-are doing well by doing good.”-Larry Brilliant, MD, Executive Director, Google Foundation and Google.org

In The Business of Changing the World, 20 exceptional leaders share the untold stories of how their companies are making a real difference through corporate philanthropy-and how any other company can do the same. Through their compelling, instructive stories, these visionaries reveal how giving back to the community makes them better citizens, providing proven models and best practices for corporate responsibility.

• Michael Dell and Kevin Rollins of Dell
• Craig Barrett of Intel
• Marc Benioff of salesforce.com
• Steve Burd of Safeway
• Steve Case of Revolution
• Jim Donald of Starbucks
• Mike Eskew of UPS
• Larry Fish of Citizens Bank
• Peter Gabriel of WITNESS
• Jean-Pierre Garnier of GlaxoSmithKline
• Alan Hassenfeld of Hasbro
• Akinobu Kanasugi of NEC
• Phil Marineau of Levi Strauss & Co.
• Michael Milken of The Milken Institute
• John Morgridge of Cisco Systems
• Marilyn Carlson Nelson of Carlson Companies
• Laura Scher of Working Assets
• Klaus Schwab of the World Economic Forum
• Jeffrey Swartz of Timberland

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Product Details

• Hardcover: 304 pages
• Publisher: McGraw-Hill; 1 edition (September 7, 2006)
• Language: English
• ISBN-10: 0071481516
• ISBN-13: 978-0071481519
• Product Dimensions: 9.6 x 6.3 x 1.2 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #428,859 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Truly inspiring! A Must Read!, October 4, 2006

By	S. Moreland (Boston, MA) - See all my reviews (REAL NAME)

This book has totally inspired both me and my sister. My sister started her own business last year, and she has been trying to think of an effective way to give back to the community. Until reading Benioff's book, I thought one would have to wait until the company was more financially secure. But, his "one percent model," which states that 1% of time, equity and product can be directed towards philanthropy, is a terrific - and manageable - way for her small shop to become an instrument of change. She is putting this plan into effect ASAP. Not everyone can be Bill Gates, but we can certainly play a part!

1 of 1 people found the following review helpful:

5.0 out of 5 stars The Business of Changing the World, February 14, 2007

By	Greg McManus - See all my reviews

Business as usual will be the undoing of capitalism. This book should be mandatory reading for all executive officers and shareholders. The thoughts illuminated in Marc Benioff's book provide a blueprint for corporate citizenry and social responsibility.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Inspiring..., October 3, 2006

By	Joseph A. Poch (San Francisco, CA, US) - See all my reviews (REAL NAME)

It is inspiring to see that so many CEOs are focused on more than just the bottom line. Many REALLY DO give back to their communities (outside of PR photo opps with a big check!). Doesn't matter if you work at a small boutique or multi-national business, I think this book will give you insight into what works - and what doesn't - when it comes to corporate philanthropy. It's like sitting down to dinner with 20 CEOs and picking their brain. Each chapter is essentially a case study. A quick easy, feel-good read that actually might do this world some good.