Since the 1980s the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialization of children's popular culture - the creation of a "material world" of childhood characterized by brand-name toys, games, clothing and television characters. Drawing on historical background and case studies, this book looks at the development of children as targets of the media and commercial industries and examines the economic and social forces that have defined the evolution of children's entertainment. This volume should be of interest to professionals and students in media studies, mass communication and related fields, as well as readers interested in contemporary children's culture and the content of children's programming.
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Editorial Reviews
Review
'Recommended reading for anyone concerned over the exploitation of the nation's children for profits... Belongs in every library, especially those in colleges of education.' - Business Library Review International; 'One finishes this book amazed at the variety of economic models that define the interrelationships of toys and television... By bringing the economic framework of children's entertainment to the foreground, Pecora creates a novel approach to her examination... Her conclusions reveal the depth of corporate culture involvement in the business of children's entertainment.' - Journal of Communication; 'While most research on children's media grapples with ideological issues, Pecora, with relentless objectivity, reveals the nitty-gritty economics of the children's market... It is a relief to read a book that explains the economics of children's media without sentimentalising children as 'TV victims' or imploring readers to kill their televisions.' - American Journal of Sociology; 'Critical, readable, and impressively thoughtful... Pecora reveals in sharp detail how the laws of profit and exchange work to undermine children's popular culture in an attempt to market not simply an endless stream of toys and goods, but kids' desires as well... Should be read by every educator, parent, and concerned citizen in this country. This is a masterful work.' - Henry Giroux, Pennsylvania State University; 'In revealing how a growing array of business interests became the drivers of children's media, Pecora's cautionary tale helps us to anticipate the likely outcomes: creativity and empathy for the real needs of young people are in the vulnerable passenger seat.' - David W. Kleeman, Executive Director, American Center for Children's Television
About the Author
Norma Odom Pecora, PhD, teaches in the School of Telecommunications at Ohio University. Her areas of interest include issues of gender and childhood; topics that inform the courses she teaches and her research work. She is currently working on the contribution of popular culture to the construction of identity in young girls.
--This text refers to the
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This review is from: The Business of Children's Entertainment (Hardcover)
This book is good as a history of the children's market in the United States.
However, I was looking for a summary of the psychological ploys which are used in the market, so I was somewhat disappointed.
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Inside This Book
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First Sentence:
In recent years, charges have been leveled at the children's entertainment industry claiming that cartoon characters are nothing more than hucksters for a variety of merchandise to be sold to children. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
metropolitan edition, character licensing, coproduction arrangements, programming listings, commercial airtime, syndication market, licensed characters, child audience, independent television stations, toy industry, animated program, contractual links, independent stations, child consumer, syndicated programming, product merchandising, licensing agent, media characters, merchandising rights Key Phrases - Capitalized Phrases (CAPs): (learn more)
Disney Channel, Care Bears, United States, Mickey Mouse, New York, Masters of the Universe, Sesame Street, Zodiac Entertainment, Strawberry Shortcake, Little Mermaid, Federal Communications Commission, Nancy Drew, Sei Young, Walt Disney Company, Central Television, General Mills, Hot Wheels, Mighty Morphin Power Rangers, Saban Entertainment, Teenage Mutant Ninja Turtles, Bobby Benson, Leisure Concepts, Little Orphan Annie, Shining Time Station, Children's Television Workshop New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
In recent years, charges have been leveled at the children's entertainment industry claiming that cartoon characters are nothing more than hucksters for a variety of merchandise to be sold to children. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
metropolitan edition, character licensing, coproduction arrangements, programming listings, commercial airtime, syndication market, licensed characters, child audience, independent television stations, toy industry, animated program, contractual links, independent stations, child consumer, syndicated programming, product merchandising, licensing agent, media characters, merchandising rights Key Phrases - Capitalized Phrases (CAPs): (learn more)
Disney Channel, Care Bears, United States, Mickey Mouse, New York, Masters of the Universe, Sesame Street, Zodiac Entertainment, Strawberry Shortcake, Little Mermaid, Federal Communications Commission, Nancy Drew, Sei Young, Walt Disney Company, Central Television, General Mills, Hot Wheels, Mighty Morphin Power Rangers, Saban Entertainment, Teenage Mutant Ninja Turtles, Bobby Benson, Leisure Concepts, Little Orphan Annie, Shining Time Station, Children's Television Workshop New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 31
books:
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- The Little Mermaid (Disney/Book and Cassette) by Walt Disney on 4 pages
- The Little Mermaid (Disney Princess) (Shaped Coloring Book) by RH Disney on 4 pages
- The Hunchback of Notre Dame by Walt Disney on page 107, and page 110
- Mickey Mouse by Wwwater Bkssgolden Paint in Back Matter
- Mother Jones (Importance of) by Madelyn Horton in Back Matter
See all 31 books this book cites
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