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0 of 2 people found the following review helpful:
4.0 out of 5 stars depends on what you're interested in, January 24, 2005
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Robertson Thomas (Hapcheon, Gyeongnam, South Korea) - See all my reviews
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This book is good as a history of the children's market in the United States.

However, I was looking for a summary of the psychological ploys which are used in the market, so I was somewhat disappointed.
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The Business of Children's Entertainment
The Business of Children's Entertainment by Norma Odom Pecora (Paperback - March 6, 2002)
$25.00
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